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Jonathan M. Casper and Jung-Hwan Jeon

, 10 ( 1 ), 98 – 135 . 10.1186/1479-5868-10-98 Filo , K. , & Funk , D.C. ( 2008 ). Exploring the role of brand trust in the relationship between brand associations and brand loyalty in sport and fitness . International Journal of Sport Management and Marketing, 3 ( 1/2 ), 39 – 57 . doi:10