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Adrien Bouchet, Thomas W. Doellman, Mike Troilo and Brian R. Walkup

Sport apparel firms fiercely compete for the sponsorship of international football (soccer) clubs’ kits (shirts, shoes, and other apparel). This competition, along with increased media visibility, has resulted in a significant growth in deal values in recent years. For instance, Adidas announced in

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Vern Baxter, Anthony V. Margavio and Charles Lambert

This article uses data on sanctions against member schools of the National Collegiate Athletic Association (NCAA) from 1952 to 1990 to examine density of competition and legitimacy of rules as regulatory dynamics in a relatively stable population of organizations. The NCAA regulates athletic competition through enforcement of rules that mediate between various definitions of legitimate conduct. Schools in less densely competitive environments are more likely to receive penalties for rules violations than are schools in more densely competitive environments. It is also found that NCAA Division I schools in the South, Southwest, and Midwest are significantly more likely to receive penalties than are schools in the Mideast and East. The article concludes that the legitimacy of rules varies across schools and across regions, creating different cultures of competition that affect the likelihood of deviance and sanction.

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Susan S. Levy

Using a qualitative design, the purpose of this study was to investigate the personal meaning of competition to the female mountain bike racer. Interviews were conducted with nine female mountain bike racers of varying levels of experience, and were designed to elicit information relevant to the athlete’s understanding of her experience of competition, as well as, the personal meaning she attached to that experience. The codification of participant responses resulted in the identification of eight main themes including self-fulfillment, perceived competence, social support and camaraderie, health and fitness, joy of the experience, focus and self-control, external benefits derived from racing, and goal-direction. The findings of the study were, in general, supportive of the components of meaning posited by Personal Investment Theory (Maehr & Braskamp, 1986). Practical implications from this study include developing strategies for increasing the meaningfulness of the competitive experience for females in order to promote participation in physical activity.

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Christopher M. McLeod and Calvin Nite

competitions (e.g., lacrosse, ultimate frisbee). Emerging sport markets pose novel challenges for sport organizations because they are unstructured and ambiguous ( Santos & Eisenhardt, 2009 ). Thus, actors in emerging markets may need to construct the market by building its structures and reducing ambiguities

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Jocelyn M. Farrell, Margaret E. Johnston and G. David Twynam

The purpose of this study was to investigate attributes of satisfaction and motivation for volunteers at an elite sporting competition and the implications of this for effective event management, A survey of 300 volunteers was undertaken immediately following the Scott Tournament of Hearts, the Canadian Women's Curling Championship, held in Thunder Bay in March 1996, The 28- item Special Event Volunteer Motivation Scale was tested in this study, resulting in four empirically supported factors termed purposive, solidary, external traditions, and commitments. The study measured the level of satisfaction with the general volunteer experience and with specific aspects of the administrative and managerial conditions. This study found that particular attributes of the event organization and competition facility played a role in volunteer satisfaction.

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David Shilbury

Understanding competition is central to the task of strategy formulation and implementation and it is the link between competition and strategy that was explored in the 2011 Dr. Earle F. Zeigler Lecture. It was argued that strategy, given its centrality to organizational phenomena, and strategy research in particular, provides rich and diverse competitive contexts with the potential to reveal some of the unique properties of sport management. To ascertain the prevalence of sport-related strategy research, three sport management journals were subject to content analysis to identify published manuscripts related to strategy. Before presenting the results, the Lecture considered competition on and off the field, the origins of competitive behavior in sport management and a brief review of the major research themes in the generic strategic management literature. Results revealed that 20 (2.5%) of the 805 manuscripts published in the three journals were strategy focused. Research themes and contexts were presented as well as a bibliometric analysis of the reference lists of the 20 identified strategy manuscripts. This analysis highlighted the journals that are influencing published sport management strategy-related research. It was concluded that strategy research specific to sport management has been sparse to date, yet the role of strategy formulation is central to the role of management and should also be central to sport management scholarship.

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Karen M. Appleby and Leslie A. Fisher

Although a few studies on the experiences of mothering athletes have been conducted that investigate issues such a training patterns of elite and non-elite athletes, quality of life issues, and track and field athletes’ return to competition after pregnancy (see Beilock, Feltz, & Pivarnik, 2001; Balague, Shaw, Vernacchia, & Yambor, 1995: Pederson, 2001), none of these capture this experience from a critical feminist perspective. Therefore, the purpose of this study was to use a critical feminist framework to qualitatively explore the athletic experiences of elite distance runners who returned to competition after having children. The results of this study indicated that elite female distance runners who returned to a high level of competition after pregnancy experienced a transformative process as they negotiated their new roles as mothers and integrated this new lifestyle with both the social discourse surrounding motherhood and their own objectives to continue running at an elite level. Implications and theoretical connections between this research and future research are also provided.

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Joseph A. Knutson and Francis T. McAndrew

It is not yet clear how the enjoyment of playing a sport is related to the degree of involvement an athlete feels in a game. This issue was examined in two field studies and one laboratory experiment focusing on how men and women experience competition on mixed-sex and single-sex sports teams, with a greater emphasis on the experience of women in these situations. The results showed that while the mean enjoyment levels for women in mixed-sex and single-sex games were not different, individual women usually display a preference for either mixed-sex or single-sex teams. The results also revealed that women felt more involved on single-sex teams and that both men and women passed to men more often in mixed-sex games. Future studies should look at possible differences between men and women in the sources of the rewards derived from competition.

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Bahar Tajrobehkar

Women’s bodybuilding manifestly challenges hegemonic understandings of the female body as weak, fragile, and limited. Because it has acquired characteristics that are traditionally deemed masculine, the muscular woman is thought to be in need of having her femininity “restored”. Perhaps for this reason, in bodybuilding competitions, female competitors are required to display femininity and implied heterosexuality on stage through their attitude, gestures, posing, make-up, hairstyle, and adornments. The aim of this study was to examine the experiences of competitors in the Bikini category to understand the ways in which they perceive and negotiate the expectations of idealized femininity within bodybuilding competitions. Semi-structured interviews, supplemented with ethnographic fieldwork, were conducted with nine female bodybuilding competitors. The data gathered indicated the contradictory views that some female bodybuilders hold of female muscularity and of femininity. The participants were able to negotiate the judging criteria, albeit at times reluctantly and with frequent expressions of criticism and disapproval.

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Timothy Jon Curry

A profeminist perspective was employed to study male bonding in the locker rooms of two “big time” college sport teams. Locker room talk fragments were collected over the course of several months by a participant observer, a senior varsity athlete, and by a nonparticipant observer, a sport sociologist. Additional data were collected by means of field observations, intensive interviews, and life histories and were combined to interpret locker room interaction. The analysis indicated that fraternal bonding was strongly affected by competition. While competition provided an activity bond to other men that was rewarding and status enhancing, it also generated anxiety and other strong emotions that the athletes sought to control or channel. Moreover, peer group dynamics encouraged antisocial talk and behavior, much of which was directed at the athletes themselves. To avoid being targeted for jibes and put-downs, the men engaged in conversations that affirmed a traditional masculinity. As a result their locker room talk generally treated women as objects, encouraged sexist attitudes toward women and, in its extreme, promoted rape culture.