Sport apparel firms fiercely compete for the sponsorship of international football (soccer) clubs’ kits (shirts, shoes, and other apparel). This competition, along with increased media visibility, has resulted in a significant growth in deal values in recent years. For instance, Adidas announced in
Adrien Bouchet, Thomas W. Doellman, Mike Troilo and Brian R. Walkup
This case was prepared by the author for the Diamond Dollars Case Competition in March 2013. It was developed for the purpose of a case discussion. It contains various assumptions that were generated for illustrative purposes and is not intended to serve as a source of primary data. It takes the hypothetical 2013 performance of young baseball superstar Mike Trout to provide students with an opportunity to apply analytical skills to the types of real-world problems faced by professional sport organizations. The case study invites students to weigh the many factors that Los Angeles Angels management must consider in determining how to realistically negotiate with Trout for the benefit of the ball club following the 2013 Major League baseball season.
Christopher M. McLeod and Calvin Nite
competitions (e.g., lacrosse, ultimate frisbee). Emerging sport markets pose novel challenges for sport organizations because they are unstructured and ambiguous ( Santos & Eisenhardt, 2009 ). Thus, actors in emerging markets may need to construct the market by building its structures and reducing ambiguities
James E. Johnson, Lawrence W. Judge and Elizabeth Wanless
Incorporating a national competition with the traditional case teaching method offers a unique and intense learning experience beyond what can be achieved in a typical classroom format. This paper discusses a graduate Sport Administration experience from preparation to presentation for students and faculty in the case study competition annually sponsored by the College Sport Research Institute (CSRI). Included is a thorough review of the case method highlighting what to expect from adopting this alternative teaching technique. The role of the faculty advisor is explained from both a theoretical and functional perspective with particular attention given to advising in a competition format. Student learning experiences were assessed using open-ended survey questions designed to encourage student reflection. Although students reported an immense time commitment, they were overwhelmingly satisfied with their competition experience that included in-depth learning, essential skill building, and real-world application.
Jocelyn M. Farrell, Margaret E. Johnston and G. David Twynam
The purpose of this study was to investigate attributes of satisfaction and motivation for volunteers at an elite sporting competition and the implications of this for effective event management, A survey of 300 volunteers was undertaken immediately following the Scott Tournament of Hearts, the Canadian Women's Curling Championship, held in Thunder Bay in March 1996, The 28- item Special Event Volunteer Motivation Scale was tested in this study, resulting in four empirically supported factors termed purposive, solidary, external traditions, and commitments. The study measured the level of satisfaction with the general volunteer experience and with specific aspects of the administrative and managerial conditions. This study found that particular attributes of the event organization and competition facility played a role in volunteer satisfaction.
Understanding competition is central to the task of strategy formulation and implementation and it is the link between competition and strategy that was explored in the 2011 Dr. Earle F. Zeigler Lecture. It was argued that strategy, given its centrality to organizational phenomena, and strategy research in particular, provides rich and diverse competitive contexts with the potential to reveal some of the unique properties of sport management. To ascertain the prevalence of sport-related strategy research, three sport management journals were subject to content analysis to identify published manuscripts related to strategy. Before presenting the results, the Lecture considered competition on and off the field, the origins of competitive behavior in sport management and a brief review of the major research themes in the generic strategic management literature. Results revealed that 20 (2.5%) of the 805 manuscripts published in the three journals were strategy focused. Research themes and contexts were presented as well as a bibliometric analysis of the reference lists of the 20 identified strategy manuscripts. This analysis highlighted the journals that are influencing published sport management strategy-related research. It was concluded that strategy research specific to sport management has been sparse to date, yet the role of strategy formulation is central to the role of management and should also be central to sport management scholarship.
Michael Mondello, Brian M. Mills and Scott Tainsky
; Buraimo & Simmons, 2008 ; Paul, 2003 ). Operationalization of rivalry is largely inconsistent as a result of limited consideration defining rivalry in the sport context until recently ( Tyler & Cobbs, 2015 ). Although elements of rivalry such as frequency of competition are more objective, subjective
Bryan Butler and Michael Sagas
Each day, fans, journalists, and others look online for information about sports, leagues, and teams. Newspapers have developed Web sites that, in part, help them expand the audience for their sports coverage. Other sites also have developed that aim to attract sports fans. One type of Web site, the “fan site,” is a specialized site that focuses on one team or league. As newspaper Web sites and fan sites look to attract Internet sport consumers and advertisers, their sites have grown increasingly similar. This article looks at some of the ways that the two types of sites have grown to be more alike and looks at potential areas of research that have developed.
Gerald R. Ferris and Pamela L. Perrewé
The sport management field has witnessed tremendous growth just in the past couple of decades, with more programs in universities at the undergraduate, masters, and doctoral levels. Because there is keen competition for jobs at all levels, but particularly at the Ph.D. level in university faculty positions, and the lack of material published on how best to train, develop, and prepare doctoral students, this article focused on developing a combined apprenticeship and mentoring perspective on Ph.D. training, and discussed some of the specific features of that pedagogical approach. Hopefully, these ideas will help educators in sport management doctoral programs with their educational endeavors.
Patrick Kealy, Yatin Shastri, Francisco Battistini, Tyler Durrell, Jeong Huh and Nola Agha
Bloomberg Sports uses sports analytics to create advanced decision tools for professional teams and fantasy sports users. Their success in both the business and consumer markets stems from vital partnerships with Major League Baseball Advanced Media (MLBAM), Yahoo!, ESPN, and CBSSports. In a period of increased domestic competition, Bloomberg Sports is searching for the most appropriate international growth strategy. This expansion effort recently was aided by a new joint venture with IMG. By analyzing the market, industry, competitors, and products, important decisions can be made to help Bloomberg Sports expand and grow.