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Brian McNamara

This study sought to identify factors associated with computer resistance for employees within subsets of three segments of the sport industry. Seven hypotheses were developed to test the relationship between computer resistance and various independent variables, including assorted demographic factors and an employee’s background. Prior hands-on computer experience was the most important determinant of the extent of computer resistance. Another important determinant was age, with younger employees being less computer resistant than older employees. Other characteristics associated with computer resistance included number of years in present employment and exposure to computer education.

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Marion E. Hambrick, Tara Q. Mahoney and Rich Calabrese

Sport industry leaders have recognized the popularity of social media; however, some have struggled with quantifying the benefits of such usage (Fisher, 2009). This case explores the potential opportunities social media sites can provide to sport organizations. Golf tournament organizer TampaTourneys, LLC created an administrative Facebook page to keep its Facebook users informed about events. The organization also used the page to promote a cause related marketing campaign benefitting a charitable fundraiser. Partnering with Blackhawk Computers, TampaTourneys initiated a week-long campaign, which encouraged the tournament organizer’s Facebook fans to tell their respective Facebook friends about the fundraiser and become fans of the TampaTourneys Facebook page. In turn, the organization made a monetary donation on behalf of its current and new fans. Based on the campaign’s success, TampaTourneys decided to initiate a second and longer fundraising effort. The case asks students to analyze data collected from the first fundraising campaign and develop a new campaign for the tournament organizer.

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David Rolfe and Steve Dittmore

Traditional sports ticket sales have followed a basic model of tickets in exchange for cash or credit. In an evolving and competitive market, sports marketing professionals must adapt and consider alternate forms of ticket sales. This case study follows Julie Lin, the director of ticket sales for a fictional National Hockey League expansion team, the Seattle Salmon. In an effort to align with the strategic vision of being considered a highly innovative sports franchise, Lin is considering accepting Bitcoin, a virtual currency, as a form of payment. Considered a “cryptocurrency,” Bitcoin is awarded through the solving of complex computer riddles, is devoid of a physical form, has no government or regulatory body backing it, and has value based largely on speculation. Bitcoin has found popularity and legitimacy among technology companies and companies considered to be innovative. At the present time, three professional sports accept Bitcoin for the purchase of tickets. This case will follow Lin and her exploration of Bitcoin within her franchise. Readers will consider positive and negative aspects of Bitcoin in a sports ticketing environment, and ultimately present an educated and data-driven recommendation regarding the details of this case.

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Emily Dane-Staples

capture central elements of the course.  I Formative Quizzes/Surveys (Background Knowledge Probe)—ungraded quizzes/surveys to determine comprehension.  J Computer Based Interaction Systems (Personal response system)—students participate in the lecture by responding to questions/statements via computers

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Jennifer E. McGarry, Justin M. Evanovich, Nneka A. Arinze, Kolin Ebron and Jun Young Cho

options for structured sport and physical activity and instead relied mainly on “open gym time” or sending kids to the recreation center’s computer room. In addition, she found the organization’s staff had not taken initiative to engage female youth of the community in positive ways. Ms. Jackson

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Leeann M. Lower-Hoppe, Liz A. Wanless, Sarah M. Aldridge and Daniel W. Jones

to move away from information transmission toward active learning pedagogy ( Graham & Robison, 2007 ). As Salomon ( 2002 ) eloquently explained, “It is not the computer per se that makes a difference, for it only offers affordances and opportunities; it is the pedagogical way in which it is used that

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Jeffrey Graham, Allison Smith and Sylvia Trendafilova

communication (verbal and written), organization and human relations skills; ability to work well in a diverse environment; proficiency with computer, social networking, and Microsoft Office applications software including word processing, spreadsheets, and databases. Preferred Experience: Proficiency with

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Sarah Stokowski, Bo Li, Benjamin D. Goss, Shelby Hutchens and Megan Turk

faculty. There were no significant differences between male and female faculty on the basis motivation type of each experience. Viswanathan and Devi ( 2015 ) found too that there were no differences in a study of motivation levels across gender lines in their study of computer science faculty. They also

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Jason Reese

on hosting obstacle racing events. Nonetheless, Clayton, an environmental scientist, and Richard, a computer programmer, knew the potential for obstacle racing events and wholeheartedly planned the event. Pricing of the Red Dirt Mud Run In 2013, Clayton and Richard led the first Red Dirt Mud Run

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Jacob K. Tingle, Callum Squires and Randall Griffiths

European soccer. His knowledge came through playing computer games like FIFA and watching the Champions League on TNT. He had deliberately not chosen a team to support so he could enjoy every game without a one-sided emotional investment. Walking through Terminal 5, the students were greeted with