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Ian J. Connole, Jack C. Watson II, Vanessa R. Shannon, Craig Wrisberg, Edward Etzel and Christine Schimmel

This study used a consumer marketing approach to investigate the market for sport psychology positions in National Collegiate Athletic Association (NCAA) institutions. Athletic administrators’ (AA) preferences for various sport psychology positions were compared based on time commitment, affiliation, payment, services, and clients. Results indicated that AAs were most attracted to positions that included (a) part-time commitment, (b) athletic department employment, (c) payment via annual salary, (d) both performance and mental health related services, and (d) work with athletes, teams, and athletics staff members. Over two thirds of the 478 AAs sampled were interested in hiring a sport psychology professional to fill that position. It was concluded that the field of sport psychology collaborate across disciplines and emphasize multiple options for meeting the perceived needs of NCAA athletic departments.

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Rebecca A. Zakrajsek, Leslee A. Fisher and Scott B. Martin

consumer market analysis . The Sport Psychologist, 28 , 406 – 417 . doi:10.1123/tsp.2013-0096 10.1123/tsp.2013-0096 Granquist , M.D. , Hamson-Utley , J.J. Kenow , L.J. , & Stiller-Ostrowski , J. (Eds.) ( 2014 ). Psychosocial strategies for athletic training . Philadelphia, PA : F.A. Davis