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Elizabeth B. Delia

team’s successes as if they are their own ( Cialdini et al., 1976 ), they also have little control over those successes (or failures), nor the day-to-day operations of the entity. Thus, when enduring stressful situations, sport fans may use a variety of emotion-focused coping strategies, such as

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Kyungyeol (Anthony) Kim, Kevin K. Byon and Paul M. Pedersen

intention ( Kim & Byon, in press ). Despite scholarly interest in exploring the phenomenon of SDB, it remains unclear as to how sport spectators cope with SDB and how coping processes yield different behavioral outcomes. In the current study, we examine a mediating mechanism of coping strategies in response

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Elsa Kristiansen and Dag Vidar Hanstad

This case study explores the relationship between media and sport. More specifically, it examines the association (i.e., the contact and communication) between Norwegian journalists and athletes during the 2010 Olympic Winter Games in Vancouver, Canada. Ten athletes and three journalists were interviewed about their relationship. To regulate and improve the journalist–athlete relationship during special events like the Olympics, media rules have been formulated. In regard to the on-site interactions, they accepted that they are working together where one was performing and the other reporting the event “back home.” While the best advice is to be understanding of the journalists’ need for stories and inside information, the media coverage was perceived as a constant stress factor for the athletes. However, because of the media rules the athletes were able to keep their distance but one athlete did comment: “You will not survive if you take it personally.”

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Brianna L. Newland, Laurence Chalip and John L. Ivy

To determine whether athletes are confused about supplementation, this study examines the relative levels of adult runners’ and triathletes’ preferences for postexercise recovery drink attributes (price, fat, taste, scientific evidence, and endorsement by a celebrity athlete), and the ways those preferences segment. It then examines the effect of athlete characteristics on segment and drink choice. Only a plurality of athletes (40.6%) chose a carbohydrate-protein postexercise recovery drink (the optimal choice), despite the fact that they valued scientific evidence highly. Athletes disliked or were indifferent to endorsement by a celebrity athlete, moderately disliked fat, and slightly preferred better tasting products. Cluster analysis of part-worths from conjoint analysis identified six market segments, showing that athletes anchored on one or two product attributes when choosing among alternatives. Multinomial logistic regression revealed that media influence, hours trained, market segment, gender, and the athlete’s sport significantly predicted drink choice, and that segment partially mediated the effect of sport on drink choice. Findings demonstrate confusion among athletes when there are competing products that each claim to support their training.

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Joon Sung Lee, Dae Hee Kwak and Jessica R. Braunstein-Minkove

Athlete endorsers’ transgressions pose a dilemma for loyal fans who have established emotional attachments toward the individual. However, little is known regarding how fans maintain their support for the wrongdoer. Drawing on moral psychology and social identity theory, the current study proposes and examines a conceptual model incorporating athlete identification, moral emotions, moral reasoning strategies, and consumer evaluations. By using an actual scandal involving an NFL player (i.e., Ray Rice), the results show that fan identification suppresses the experience of negative moral emotions but facilitates fans’ moral disengagement processes, which enables fans to support the wrongdoer. Moreover, negative moral emotions motivate the moral coupling process. Findings contribute to the sport consumer behavior literature that highly identified fans seem to regulate negative emotions but deliberately select moral disengagement reasoning strategies to maintain their positive stance toward the wrongdoer and associated brands.

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Jeffrey A. Graham and Marlene A. Dixon

, 2007 ; Dixon & Bruening, 2005 ). Women who are mothers in sport use a wide variety of coping strategies to manage the work–family interface. One of these strategies includes creating and managing a wide network of friends, family, and coworkers who can be called upon to help carry the load of

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Erin Morris, Ryan Vooris and Tara Q. Mahoney

hostile and benevolent sexism within the major. Female students reported the need to develop coping methods to manage their minority status in the major, including the need to take leadership positions when engaged in group work, finding ways to enhance their sports knowledge, and working closely with

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Rachel Arnold, David Fletcher and Jennifer A. Hobson

. Positive effects The positive effects that could occur when working with a leader-manager in elite sport who displayed the identified dark characteristics were classified into four lower order themes: motivation, resilience and coping skills, opportunities, and learning and awareness. First, when working

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G. Matthew Robinson, Mitchell J. Neubert and Glenn Miller

-leadership behaviors of coaches. An investigation of 251 college athletes from two colleges determined that servant-leader coaches produced athletes who were more satisfied, had higher intrinsic motivation, were more task oriented, demonstrated stronger athletic coping skills, and possessed more self-confidence than

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Jennifer E. Bruening and Marlene A. Dixon

The current study examined, via online focus groups, the consequences of work–family conflict at work and at home with 41 mothers who are Division I head coaches. In addition, the authors focused on the coping mechanisms that these women used to achieve success at work and quality of life with family. Results revealed that work–family conflict influenced outcomes with work (e.g., staffing patterns, relationships with athletes, team performance), family (e.g., time spent and relationships with children and spouses or partners), and life (e.g., guilt and exhaustion, balance and perspective, weaving work and family). Coping mechanisms included stress relief, self-awareness, organization and time management, sacrificing aspects of work, support networks, flexibility with hours, and family-friendly policies and cultures. Implications are that the women work to promote change within their circle of influence. Although their efforts might not result in actual policy changes, over which they feel limited control, they might result in changes in perceptions and attitudes.