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Velina B. Brackebusch

sport. Unfortunately it points to the decline in participation and the increase in noncommunicable diseases like cardiovascular disease and diabetes that can be reduced by regular physical activity. What I appreciated most is that the authors provide excellent case-study examples with marketing

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Travis R. Bell and Karen L. Hartman

responsibility, and provided several explanations for using it. She explained that her family doctor prescribed the drug for health issues including an irregular electrocardiogram (EKG) and indications of diabetes, and that she had taken it legally for 10 years. She also relayed her confusion due to the drug

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Jimmy Sanderson, Sarah Stokowski and Elizabeth Taylor

. doi:10.1179/1935739715Z.00000000035 10.1179/1935739715Z.00000000035 Stefanik-Sidener , K. ( 2013 ). Nature, nurture, or the fast-food hamburger: Media framing of diabetes in the New York Times from 2000–2010 . Health Communication, 28 , 351 – 358 . PubMed ID: 22746222 doi:10

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Mikihiro Sato, Jeremy S. Jordan and Daniel C. Funk

The benefits of leisure-time physical activity to health have been acknowledged in the sport management literature (e.g.,  Berg, Warner, & Das, 2015 ; Eime et al., 2015 ). Physical activity lowers the risk of cardiovascular disease, Type 2 diabetes, hypertension, and breast and colon cancers and