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Chadron Hazelbaker and Matthew Martin

– 6 Softball – 12 Ice Hockey 18 18 Lacrosse 12.6 12 Swimming and Diving 9.9 14 Water Polo 4.5 8 Triathlon 6.5 * DU currently fields six men’s teams: football (63), basketball (13), tennis (4.5), cross country (12.6), indoor track and field (12.6), and

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Jacob K. Tingle, Callum Squires and Randall Griffiths

, Westminster Abbey, and the Tower of London, and surprised to learn that “Big Ben” was actually the bell inside the famous clock tower, rather than the building itself. Any hesitation Jake had about diving headfirst into this new city quickly faded. The bus back to East London was packed. Rowdy foreign

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Kevin Hull

This study explored how student-athletes at UNC-Wilmington (UNCW) used Twitter to help save their swimming and diving teams from being eliminated. Both a series of interviews and a content analysis of 1,775 tweets by 25 athletes were conducted. The results suggest that athletes and advocates can use Twitter to raise awareness about their cause. The UNCW athletes’ goal to demonstrate community support by alerting as many people as possible through social media was achieved through tweeting consistently, becoming opinion leaders in the two-step flow of information, and using weak ties to get followers of other accounts to rally behind their cause. Limitations and directions for future research are also discussed.

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Katie Lebel

need. We also provide sport content to empower our readers, in contrast to making them feel inadequate for not knowing the background or context, as other sport platforms may do. Background Education: We provide resources for our audience to learn the basics and dive deeper into certain sport topics

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Velina B. Brackebusch

contemporary issues in community sport and physical activity, and the third looks at functions and operations in community sport and physical activity. Written by one of the editors, Platts, Chapter 1 dives deep into the meaning of community and gives an extensive overview of the historical development of

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Katja Sonkeng

media representation in France and worldwide. More specifically, Kilcline dives deeper into the contentious relationship between female French track and field runner Marie-José Pérec and the French media and public in his introductory chapter before setting his sight on France ’98 football heroes in

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Jueyin Zheng

local video-production team, as well as the NFL international marketing and content team. The coordination allows us to produce locally relevant content that will resonate with our China audience—both with existing fans who want to dive into the game and follow their favorite player or team and with new

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Craig Hyatt, Shannon Kerwin, Larena Hoeber and Katherine Sveinson

attracted to sports that were originally unfamiliar to them, but that they became more familiar with because their kids participated in them. Julie watched diving when the Summer Olympics were on, but became a fan of four women on Canada’s national team (known in Canada as “The Fab Four”) and follows them

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Matt R. Huml, Marion E. Hambrick, Mary A. Hums and Calvin Nite

] success. The model stands in the way of this (swimming & diving).” Some coaches also believed this reduction of athletic participation harmed the college athlete’s higher education experience. A women’s basketball coach spoke to this “loss”: “You are cheating the student-athlete. They want to compete and

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Jennifer E. McGarry

questioning. But I tend to wade in, not dive in. I build relationships, lead people to consensus. So how to address a room of people in a diversity of roles and positions in colleges, universities, and industries, representing so many different subfields within, and approaches to, sport management. This is a