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The World is Watching Women’s Soccer: Audiences’ Multiplatform Experience During the World Cup

Tang Tang, Christiana Schallhorn, Qing Guo, and Danielle Sarver Coombs

different cultures, sports markets, and fans. Guided by Hofstede’s cultural dimensions ( 1991 ) and informed by the historical development and current situation of soccer in each country, this study aims to contribute to the literature by examining audiences’ experience of women-centered mega events across

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Message Boards and the Fantasy Sport Experience

Brody J. Ruihley and Robin L. Hardin

Fantasy sport joins competition, sport knowledge, and socialization into one interactive sport activity. This research specifically focuses on the socialization aspects of the activity. This analysis addresses overall satisfaction in fantasy sport, future intentions to return to the activity, and reasons why fantasy sport users (FSUs) do or do not use message boards. Data were collected from 322 FSUs in a questionnaire format using quantitative-scale items and qualitative open-ended questions. The results indicate 62.1% (n = 200) of the sample using message boards in their fantasy sport experience. Reasons for their use were based on the themes of logistical conversation, socializing, surveillance, and advice or opinion. FSUs chose not to use message boards for reasons based on no interest, information, time, and alternative options. Other results indicate that those using message boards have higher overall satisfaction and future use intentions than those not using message boards. This suggests that message boards enhance the fantasy sport experience.

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Welcome to Nassau Mausoleum: A Case Study of Hockey Telecasts From ESPN’s Worst “Stadium Experience”

Nicholas Hirshon

This article uses a case-study approach to develop an understanding of how framing on game telecasts can increase the brand equity of sports venues. In 2014, ESPN ranked the NHL’s New York Islanders last in “stadium experience” among all 122 teams in the 4 major North American sports leagues. Given the Islanders’ looming relocation, the 2014–15 NHL season afforded the last opportunity to consider how telecasts would portray the team’s arena, Nassau Veterans Memorial Coliseum on Long Island. Based on a textual analysis of Islanders telecasts, 2 frames emerged: atmosphere (loud cheering and tributes to veterans) and nostalgia (famous moments and players from the arena’s history). Teams that play in poorly regarded venues can encourage broadcasters to employ frames such as atmosphere and nostalgia to increase attendance and sales of venue-related merchandise.

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The Impact of Media Globalization of English Football: The Kuwaiti Experience

Ali A. Dashti, Richard Haynes, and Husain A. Murad

commentators has been key to the attraction of many Kuwaiti football fans. Ahmad Dashti a 62-year-old, and a former goalkeeper coach for Kuwait National and currently a goalkeeper coach for Al-Yarmouk local team with more than 35 years’ experience as a player and coach believes the EPL is increasingly given

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In the Game or in the Stands: A Top-Down and Bottom-Up Approach to the Processing and Experience of Sport Communication

Justin Robert Keene, Collin Berke, and Brandon H. Nutting

This study, based on previous work, investigated the interaction of camera angle, arousing content, and an individual’s general and school-specific fanship on the cognitive processing of and emotional reactions to sport communication from a top-down and bottom-up perspective. Cognitive processing was defined as the resources available for encoding and was indexed using secondary-task reaction times, and self-reported positivity, negativity, and arousal were also measured as an index of emotional reactions. Results indicate that general and school-specific fanship have differential effects on cognitive processing and emotional reactions. In addition, in a replication of previous work, it would appear that different camera angles do not have different effects on cognitive processing. The implications of the top-down and bottom-up approach for the sport communication experience are discussed for both sport researchers and sport communication practitioners.

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Life Story Research in Sport: Understanding the Experiences of Elite and Professional Athletes Through Narrative

Cassandra Coble

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Sports Media as Empathy Facilitator: The Contrasting Influence of Paralympic and Olympic Content

Kim Bissell, Andrew C. Billings, and Bumsoo Park

) delineated, particularly the need for ecological validity using live Paralympic competition (their stimulus was promotional, and included inspirational music) to gauge the influence of one’s “personal experience with persons with disabilities (including family members, friends, colleagues, etc.) that could

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Cyberbullying in Sport

Ellen MacPherson and Gretchen Kerr

, researchers have demonstrated that bullying is a common occurrence in the lives of young people, with recent nationally representative surveys conducted in the United States reporting that 22% of students experience peer-to-peer bullying ( Irwin et al., 2021 ) and 32% of students engage in the bullying of

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“I’m Obviously a Sucker for Punishment”: Responses to Audience Interactions Used by Women Working in Sports Media

Niamh Kitching and Aoife Sheehan

Narratives of women’s experiences of working in sports media have increased in number, some having appeared in this journal (e.g.,  Demir & Ayhan, 2022 ; Kian & Hardin, 2009 ; Whiteside & Hardin, 2012 ). These papers have been important in informing us about the gendered sports media environment

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“I Didn’t Talk to Anybody”: An Ethnography of Basketball as a Communicative Act of Resilience

Matthew Charles Higgins

culture, culturally and contextually situated knowledge about resilience was created in this exploratory study. Resilience is defined as the ability to bounce back after difficult life experiences ( Buzzanell, 2010 ; Richardson, 2002 ). Buzzanell (2010 , 2019 ), in the Communication Theory of