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Michael Mondello, Brian M. Mills and Scott Tainsky

Like most North American professional sports leagues, most National Football League (NFL) franchises do not share their market with any other football teams and, thus, enjoy the benefits of territorial monopolies. With restriction on the number of teams in the league and franchise agreements

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Heather J. Lawrence, Andy J. Fodor, Chris L. Ullrich, Nick R. Kopka and Peter J. Titlebaum

that encompasses alumni, faculty, staff, and students ( Kennedy, n.d. ; Watkins, 2016 ). Football, in particular, is often viewed as a way to increase media exposure for the institution, create excitement on campus, positively impact the local community, and potentially generate revenue ( Kennedy, n

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Thomas Horky, Marianna Baranovskaa, Christoph G. Grimmer, Honorata Jakubowska and Barbara Stelzner

Football’s EURO 2016 in France marked a high point for sport journalism and broadcasting in all the countries involved ( Broadband, 2016 ). Above all in Europe, reporting on the big football tournaments regularly gains the greatest television coverage ( Gerhard & Geese, 2016 ; Gerhard & Zubayr

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Brendan Dwyer, Joshua M. Lupinek and Rebecca M. Achen

-oriented where women are seen as invaders or outsiders ( Sveinson & Hoeber, 2016 ). This dominant ideology has made it difficult for female sports fans to have their own voice ( Esmonde, Cooky, & Andrews, 2015 ). Despite such an ideology, the National Football League (NFL) fan base is now estimated to be half

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Jimmy Sanderson, Sarah Stokowski and Elizabeth Taylor

disclose on social media and how such content might potentially violate National Collegiate Athletic Association (NCAA) rules ( Sanderson, 2018a ; Sanderson, Snyder, Hull, & Gramlich, 2015 ). Against this backdrop, Temple University’s football program introduced a unique social media strategy for its 2018

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Mathieu Winand, Matthew Belot, Sebastian Merten and Dimitrios Kolyperas

Internationale de Football Association ), which manages the game of football (soccer) and whose members are national football associations around the world. The purpose of this research was to examine the way FIFA uses Twitter and analyze how this ISF interacts with its followers using this particular social

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Chris Barnhill and Mauro Palmero

Wisconsin State University (WSU) is on the verge of receiving an invitation to join the Mid-Atlantic Conference (a conference with Football Bowl Subdivision [FBS] status). To successfully transition to FBS, WSU needs its students to approve a fee increase to offset the additional costs. Alex Pence, the assistant director of marketing, has been placed in charge of developing a marketing plan to influence students to support the fee increase. Unfortunately for Pence, WSU students have a history of opposing fees for athletics. With pressure from the school’s administration, Pence must figure out how create support for the move while balancing the ethical and political pressures he is facing.

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Kathryn L. Heinze and Di Lu

proactive attempts to lead or control institutional change. To enhance understanding of how organizational responses shift, we use a longitudinal case study of the National Football League’s (NFL) responses to institutional change around the issue of player concussions. Concussion attributable to sports has

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Brian E. Menaker and Daniel P. Connaughton

Alcohol consumption at college football games concerns stadium and university administrators because of the risk of alcohol-related crime, injury, and other potential problems. The purpose of this study was to determine how many of the 120 NCAA Division I Football Bowl Subdivision athletic department Web sites posted their stadium alcohol policies, what their alcohol policies contained, and how they differed. An analysis of information about the availability of alcohol, restrictions on alcohol consumption, and the enforcement of the policies on their official university-sponsored athletic department stadium Web sites was conducted. Results of the study suggested that alcohol policy information is often unavailable or difficult to locate. College athletic department Web sites are typically filled with varying information about their sport teams, but because of the layout and busy nature of such sites, it is often difficult to find certain information on them.

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Grace Yan, Dustin Steller, Nicholas M. Watanabe and Nels Popp

, & Karg, 2015 ). With this understanding, this study sought to advance the current discussion by proposing an alternative approach to examine broader patterns of content generation of college football on Web 2.0 platforms. The significance of studying Web 2.0 sport-content generation resides in the