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Jules Woolf, Jess C. Dixon, B. Christine Green and Patrick J. Hill

Christiaan Jacobs is the new Dean of Student Affairs at the University of South Central Ontario, which puts him in charge of the Department of Athletics and Recreation. Jacobs has learned that the hypercompetitive environment established by the athletic director, Nathan Scott, has been causing friction in many areas of the department, potentially resulting in the resignation of several long-term employees. As part of an organizational audit, he interviewed many employees and had them complete the Competing Values Framework questionnaire, the results of which were troubling. How should Jacobs lead this department forward and can he count on Scott to be supportive of the direction that he wants it to go? The purpose of this case is to introduce students to the importance of organizational culture and challenges to organizational change. Students will learn about the Competing Values Framework, change management, and have the opportunity to analyze qualitative and quantitative data in formulating responses to the case-guiding questions. This decision-focused case is suitable for use with upper division undergraduate and graduate sport management students in courses such as Organizational Behavior, Strategic Management, Collegiate Athletics Administration, and Critical Issues in Sport.

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Jimmy Sanderson, Matthew Zimmerman, Sarah Stokowski and Alison Fridley

This research explored maladaptive parasocial interaction (PSI) expressed toward Chicago Bears kicker Cody Parkey after he missed a potential game-winning field goal in the 2019 NFL (National Football League) playoffs. Using a sample of 512 tweets posted during the week after the game, qualitative analysis revealed that maladaptive PSI manifested in the following ways: criticism, threats, anger, and support. The results help better illuminate the nature of virtual abuse and maltreatment of athletes that is increasing in online spaces. Results also suggest that maladaptive PSI expressed online creates friction among fans who have to reconcile defeat with problematic behavior from other group members. Implications for sport organizations are discussed, including the need to support and protect athletes against virtual abuse and maltreatment.

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Christos Anagnostopoulos

’s jersey or your next favorite pair of boots. We do not want to hide that. In fact, we want to make that process as friction free as possible with swipe-ups and shoppable content. That always needs to be balanced with noncommercial, more editorially focused content, but if people follow Adidas, there is an

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Sitong Guo, Andrew C. Billings and James C. Abdallah

team that can provide the best chance to win a championship. LeBron James’s decision in 2010 and Kevin Durant’s in 2016 are two famous examples. This often causes friction with fans who still desire players to show loyalty to their original team. The unique relationship between LeBron James and