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Sungho Cho, J. Lucy Lee, June Won and Jong Kwan (Jake) Lee

United v. Manchester Moo United The service-oriented brand M  = 3.18, SD  = 2.09 • Soccer • Cows/milk • Knock off/copy of Manchester United Note . Bold texts indicate the most mentioned brand associations of junior brands. a Similarity between senior and junior brands ranging from 1 ( completely