The popularity of smartphones has led to the creation of sport-related mobile applications in the areas of games, fitness, information, and events for sport consumers. The main purpose of this study was to examine why college students use sport-related mobile applications and what benefits they received from their usage. The study employed the Motivation Scale for Sport Online Consumption and the Technology Acceptance Model to understand this usage in more detail. Using a mixed-method approach, the study revealed that college students identified fanship, convenience, and information as primary motives for using their sport-related mobile applications. For college students who are sport fans, supporting their fanship through these applications represents an important aspect of their lifestyle. Sport managers and sport application developers will benefit from understanding users’ intentions and motives as the market for sport-related applications continues to grow.
Sun J. Kang, Jae-Pil Ha and Marion E. Hambrick
Travis R. Bell and Karen L. Hartman
study: RQ1 : How did media coverage of Maria Sharapova’s drug suspension change linguistically in the week following her admitted drug suspension? RQ2 : How did media frame Maria Sharapova’s press conference in the week following her admitted drug suspension? Method This research is a mixed-methods
Richard J. Buning and Heather J. Gibson
Utilizing a social worlds perspective, the study examined active-sport-event travel career progression in the sport of cycling. Event travel careers are considered potentially lifelong patterns of travel to participate in events that evolve through stages with distinct behaviors and motivations. Quantitative methods were used to test tenets of an inductively derived model of the active-sport-event travel career for cyclists. An international sample of cyclists were surveyed online; N = 1,452 responded. Using general linear modeling, the results depicted an escalation in motivation related to intellectual, social, mastery competence, giving back, and competition against others with career progression. However, while travel behavior related to preferred events characteristics changed with career progression, preferred characteristics related to destinations and travel style remained relatively stagnant. Implications for destination and event management are discussed.
Mark Dottori, Guy Faulkner, Ryan Rhodes, Norm O’Reilly, Leigh Vanderloo and Gashaw Abeza
public. In this regard, the study at hand facilitates the production of empirical data to better understand how sport communicators can effectively communicate health-related messages. Method This research adopted a case-study method using a sequential explanatory mixed-method design. The first phase of
Beth J. Sheehan and Mark A. McDonald
Scant research has been conducted on the relationship between experience-based courses and emotional competency development (Ashkanasy & Dasborough, 2003; Brown, 2003; Clark, Callister & Wallace, 2003; Jaeger, 2002). The current study utilized a mixed method design to determine if students’ emotional competency could be developed during only one semester without any formal instruction in emotional intelligence theory. Changes in the experimental group and differences between experimental and comparison group students’ emotional competency were investigated using quantitative (ECI-U) and qualitative (Critical Incident Interview and exit interview) methods. Study results supported the contention that an experienced-based course can positively impact students’ emotional competency development.
Beth A. Cianfrone, Jessica R. Braunstein-Minkove and Alyssa L. Tavormina
effective use of daily deals? RQ3 : For sport organizations, what are the benefits of using daily deals? RQ4 : For sport organizations, what are the challenges of using daily deals? Method To provide a comprehensive exploratory examination of sport organizations’ use of daily deals, we employed a mixed-method
Stephen Hills, Matthew Walker and Marlene Dixon
emotional wellness)? Research Question 4 : What Explorer program mechanisms, processes, and experiences explain the effects or lack of effects? Methods Procedure We began the mixed-methods sequential design with quantitative methods to measure the influence of the Explorer program before moving to a second
Elizabeth A. Taylor, Allison B. Smith, Cheryl R. Rode and Robin Hardin
department and college classification were included. An open-ended question concluded the questionnaire asking for comments from the respondents asking if there was any other information they wanted to add. This open-ended question brought a mixed-methods approach to the study. A mixed-methods approach aids
Carrie W. LeCrom, Brendan Dwyer and Gregory Greenhalgh
small samples. Additionally, much of the work in this area is qualitative. Appleby and Faure ( 2015 ) and Choi et al. ( 2013 ) enlisted a qualitative case study design with a sample size of 4 and 45, respectively. Cunningham et al. ( 2010 ) utilized a mixed-methods approach, yet still only sampled 20
Molly Hayes Sauder, Michael Mudrick and Jaime R. DeLuca
Activity Journal, 24 ( 1 ), 14 – 25 . doi:10.1123/wspaj.2014-0038 10.1123/wspaj.2014-0038 Teddlie , C. , & Tashakkori , A. ( 2003 ). Major issues and controversies in the use of mixed methods in the social and behavioral sciences . In A. Tashakkori & C. Teddlie (Eds.), Handbook of mixed