Mega events, such as the Olympics, provide a unique context and valuable opportunity to study changing media use patterns in today’s convergent environment. This study examined how and why audiences watched the 2016 Rio Olympics across media, and found that while TV was still the dominant platform for mega-event viewing, audiences tended to seek alternative content and niche sports on computers, and primarily used mobile devices to get a second-screen experience during the Rio Games. In addition, findings suggest that multiscreen Olympics viewing was not exclusively determined by individual characteristics and psychological needs. Structures, media use routine, and social contexts played a big (though maybe less obvious) role in driving screen choice.
Jay L. Alberts and Susan M. Linder
The acute and long-term effects of concussive and subconcussive head impacts on brain health have gained tremendous attention over the past five years. The treatment and management of concussion involves multiple providers from multiple disciplines and backgrounds. Varied backgrounds and approaches to assessing cognitive and motor function before and post-concussion are limiting factors in the efficient and effective management of concussion as discipline-specific rating scales and assessments serve as a barrier to effective patient hand-offs between providers. Combining principles of motor behavior with biomechanical approaches to data analysis has the potential to improve the continuity of care across the multiple providers managing athletes with concussion. Biomechanical measures have been developed and validated using mobile devices to provide objective and quantitative assessments of information processing, working memory, set switching, and postural stability. These biomechanical outcomes are integral to a clinical management algorithm, the Concussion Care Path, currently used across the Cleveland Clinic Health System. The objective outcomes provide a common data set that all providers in the spectrum of care can access which facilitates communication and the practice of medicine and in understanding the acute and long-term effects of concussion and subconcussive exposure on neurological function.
independent access and control does not, however, keep the media from showing the same content to fans in the stadium/arena on liquid-crystal display (LCD) screens, as well as to viewers watching or streaming the sportscast via television, personal computer, or mobile device. Replay is the visual
Marianne I. Clark and Holly Thorpe
: 31484075 doi:10.1177/1532708615611703 10.1177/1532708615611703 Robinson , F. , & Jones , C. ( 2014 ). Women’s engagement with mobile device applications in pregnancy and childbirth . The Practising Midwife, 17 ( 1 ), 23 – 25 . Ruckenstein , M. ( 2014 ). Visualized and interacted life: Personal
Andrew C. Billings, Melvin Lewis, Kenon A. Brown and Qingru Xu
practically, it is important for content producers (and those dependent on their delivery) to understand whether mobile devices are enhancing experiences (via the theoretical desire for social presence in media) or, conversely, making experiences less immersive (inviting in other appealing options via a
how recent advances in technology have affected the way baseball is consumed by the younger demographic. From the increased use of the Internet, mobile devices, and gaming stations to what the author describes as “egocasting” (i.e., consumers now see only those parts of the game they want to see
, people of our age consume content differently than the way our parents consumed it. Today, the attention spans are getting smaller; content is going more to mobile devices. It’s like, “If I can’t have it right here right now, then I’m not watching it.” Millennials today reportedly prefer to watch on
Yongjae Kim, Soojin Kim and Elizabeth Rogol
With continuous advancement in technology, consumers’ online experiences have changed drastically. The emergence of mobile devices such as smartphones and tablet computers offers substantially greater levels of convenience, intensifying practical use and leading to these devices becoming central to
or a mobile device. To be more specific, fans can register an account on the NBA QMQ website ( https://www.nbaqmq.com/ ) and earn points by interacting with other registrants from China and finishing daily missions (e.g., daily login; watching NBA games through Tencent Sports, an online live
Sara Santarossa, Paige Coyne, Sarah J. Woodruff and Craig G. Greenham
-representation of female college athletes . Qualitative Research in Sport and Exercise, 2 ( 2 ), 175 – 195 . doi:10.1080/19398441.2010.488026 10.1080/19398441.2010.488026 Lunden , I. ( 2014 , January 21 ). Instagram is the fastest-growing social site globally, mobile devices rule over PCs for access