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Hojun Sung, Brian M. Mills and Michael Mondello

directly from outdoor activities), we find no effect of weather on away team market viewership. This falsification test again implies that the additional viewers are likely to be almost exclusively made up of fans that would have otherwise attended the local MLS game. This finding is inconsistent with the

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Heather Kennedy, Bradley J. Baker, Jeremy S. Jordan and Daniel C. Funk

participation. This mirrors industry figures showing a decline in running participation, whereas participation in other outdoor activities rises. For example, outdoor participation trends show a 3-year growth (from 2013 to 2016) in other recreation activities including stand-up paddle boarding (61.6%), cross

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Mikihiro Sato, Jeremy S. Jordan and Daniel C. Funk

popular outdoor activities, more people are engaging in other activities, such as hiking, kayaking, and adventure racing ( Outdoor Foundation, 2017 ). Given that psychological involvement would serve as a proxy for interest ( Iwasaki & Havitz, 1998 ), the joy and meaning of running might be replaced by