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Christian von Sikorski and Thomas Schierl

Previous studies have demonstrated that the media, by specifically framing news articles, may systematically affect a nondisabled recipient’s perception of athletes with disabilities (AWDs). However, it remains unclear how specific sports news frames affect a recipient’s quality perception of a journalistic product and if news frames further affect an individual’s postexposure behavior in social interaction with a person with a disability (PWD). To shed some light on these potential news-framing effects, 2 experimental studies (between-subjects designs) were conducted. Study 1 revealed systematic news framing’s effects on recipients’ attitudes toward a depicted AWD and showed effects on a recipient’s perceived quality of a news story. Study 2 further revealed that specific news frames may (automatically) affect a recipient’s behavior (e.g., verbal communication performance, visual attention/ eye contacts) in a subsequent face-to-face social interaction with a PWD. The findings are discussed regarding their implications for the journalistic coverage of disability sports in the media.