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Maurice Vergeer and Leon Mulder

popular there. Why some players are extremely popular while others are less popular is a question that has not yet been addressed by academics: Does online popularity result from players’ performance on the pitch or from the mere fact that they play with a successful team? Or could the key factor be their

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Jimmy Sanderson

This research explored people’s expression of parasocial interaction (PSI) on Boston Red Sox pitcher Curt Schilling’s blog, A thematic analysis using grounded theory (Glaser & Strauss, 1967) and constant comparative methodology of 1,337 postings on Schilling’s blog was conducted. Three parasocial aspects emerged from data analysis: identification, admonishment and advice giving, and criticism. The findings of the study provide support for previous research that suggests identification is a PSI component, and given the large presence of admonishment and criticism, the findings extend PSI theory by suggesting that PSI theory must account for and encompass negative relational behaviors. The results also indicate that people’s use of information and communication technologies is reconfiguring parasocial relationships as fans take an active role in soliciting and communicating with professional athletes, subsequently creating more opportunities for PSI to occur.

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Jason Simmons, Nels Popp and Greg Greenhalgh

The outdoor athletic fields of Sunshine State University are in poor condition. Overuse, insufficient drainage, and a lack of human and financial resources have contributed to the fields’ deterioration. Sunshine State University’s director of athletics, Emily Rodriguez, has decided to replace the existing fields, but that decision is just the tip of the iceberg. Rodriguez now must decide on a natural or synthetic surface for the new fields. This decision is complex because cost, maintenance, durability, player safety, and player preference must all be considered. Both surfaces have their advantages and disadvantages. In the end, Rodriguez must decide which surface is right for Sunshine State University.

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David Pierce, Melissa Davies and Bryan Kryder

dictate the specific solution, it provides the guardrail for the solution that will be developed. e. Concept poster ( LUMA Workplace, n.d. ): Students create a visual representation that communicates what the idea is, why it matters, and how it works. f. Napkin pitch ( Liedtka & Ogilvie, 2011 ): An oral

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Evie Oregon, Lauren McCoy, Lacee’ Carmon-Johnson and Angel Brown-Reveles

Alabama, pitched Saban as a key component of that plan to the Board of Trustees. ( Brady et al., 2017 ). The university also continues to be one of the most profitable athletic departments in college sports, reporting a record $174.3 million in revenue in the 2017 fiscal year. The football team produced

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Frederik Ehlen, Jess C. Dixon and Todd M. Loughead

. And I had the experience in the hotel business from SkyDome and wanted a boutique hotel to feed off the events we were hosting at our venues. So, I pitched the concept to the Board of Directors with a couple of pictures and they liked it so much they wanted me to buy more land. This initiative

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Adam Cohen and Calvin Nite

are all passionate about). This could be done through simple class discussions and debates, or students could be required to “pitch” an idea or a community partner to their cohort and vote on a preference. This is not to suggest the students should dictate the entire direction of the class, but as

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Jules Woolf, Jess C. Dixon, B. Christine Green and Patrick J. Hill

insights into the culture of the DAR. For instance, Julie Evans, the Athletic Director’s Administrative Assistant stated: You have to have big shoulders to work here because a lot of times when we are putting on a big event, and we’re all pitching in, in every different area, and somebody may turn to you

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Jeffrey N. Howard

The game of baseball and its internal cryptic communication system has always been vulnerable to sign stealing. By systematically studying the signals of an opponent so as to decrypt and intercept opponent communications, one can garner valuable insight into future events and strategies. Such “theft of signals” can lead teams to frequently change their sign indicator, should they suspect it has been compromised. The current paper presents a theoretical process of “hot” sign indicator obfuscation whereby the pitcher and catcher use unique hot indicator values that are generated after each pitch via an algorithm derived from randomly changing situational and/or scoreboard data.

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Sarah Kelly, Len Coote, T. Bettina Cornwell and Anna McAlister

This research provides insight into the complex relationship between consumer response to persuasion attempts and skepticism, suggesting that erstwhile targets may be swayed by campaigns pitched as a form of entertainment. The authors examine consumer responses to an important sponsorship-leveraging tool: sponsorship-linked advertising (SLA). A theoretical model of consumer response to SLA is proposed, drawing on important resistance mechanisms to persuasion, including ad skepticism, attributed advertiser motives, and the nature of thoughts. Results confirm existing research on consumer skepticism suggesting its transitory nature and hence potential for advertisers to strategically temper it through specific cues in ad execution. Differential processing between SLA and traditional advertising is supported, such that SLA elicits more favorable cognitive response.