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  • Psychology and Behavior in Sport/Exercise x
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Kyra Hamilton and Katherine M. White

Background:

Parents are at risk for physical inactivity; however, few studies have designed physical activity (PA) interventions specifically applied to individuals with young children. To ensure the effectiveness of interventions, it may be useful to first elicit the needs from the target population and incorporate salient strategies identified to the design and delivery of a resultant intervention. We aimed to explore strategies for what to include in and how to best deliver a program designed to increase parental PA.

Methods:

Twelve parents (6 mothers, 6 fathers) of children younger than 5 years participated in focus group discussions exploring strategies for an intervention program designed to increase parental PA.

Results:

A range of themes such as Focus on the Children and Flexible Life/Family Plans imbedded in strategies such as persuasion and information, problem-solving, skill building, and environmental approaches were identified. In addition, a range of strategies for how to best deliver a parental PA intervention evidenced in emerging themes such as Diverse and Brief and Individualized Approach was discussed.

Conclusions:

Future research should continue to adopt a ground up, community-based approach to the development and implementation of interventions for this at-risk group to ensure sustained involvement in regular PA.

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Douglas M. Carroll

The emergence of single-sport cable channels represents a refinement of the allsports cable-channel concept and a new trend in the televised-sport marketplace. This study analyzed the contents of 24 continuous hours of programming on Golf Channel and tabulated the number and types of advertisements to better understand commercial programming strategies and practices. Commercial programming elements such as spot commercials, spot promotions, sponsored graphics, pop-up promotions, mentions, infomercials, and public service announcements were identified. In addition, commercial programming during live tournament coverage was compared with golf telecasts at 2 broadcast networks and an all-sports cable channel. The study measured 3 indicators of the amount of advertising presented in the telecasts: the number of commercial minutes per hour, the number of advertisements per hour, and the average duration of spot commercials. Results of the study were interpreted in terms of advertising clutter.

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Leisha Strachan, Tara-Leigh McHugh and Courtney Mason

Exercise , 21 , 115 – 124 . doi:10.1016/j.psychsport.2015.03.001 10.1016/j.psychsport.2015.03.001 Blodgett , A.T. , Schinke , R.J. , Fisher , L.A. , Yungblut , H.E. , Recollet-Saikkonen , D. , Peltier , D. , . . . Pickard , P. ( 2010 ). Praxis and community-level sport programming

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Patti Millar and Alison Doherty

capacity (facility scheduling) • Human resource capacity (skilled executive members) • Financial capacity (money for advertising) • External relations capacity (reputation of recreational programs) Strategies • Approached local university and college curlers to fill instructor roles • Shifted funds from