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Melanie L. Sartore and George B. Cunningham

The purpose of this study was to examine the impact of weight discrimination on perceived attributions, person–job fit, and hiring recommendations. Three experiments were undertaken to investigate these issues with people applying for positions in fitness organizations (i.e., aerobics instructor and personal trainer). In all three studies qualified people who were overweight, relative to their qualified and sometimes unqualified thin counterparts, were perceived to have less desirable attributes (e.g., lazy), were thought to be a poorer fit for the position, and were less likely to receive a hiring recommendation. These relationships were influenced by applicant expertise and applicant sex in some cases. Implications for the fitness industry are discussed.

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George B. Cunningham, Melanie L. Sartore and Brian P. McCullough

The purpose of this study was to examine the influence of job applicant sexual orientation on subsequent evaluations and hiring recommendations. Data were gathered from 106 students (48 men, 57 women) who participated in a 2 (applicant sexual orientation: heterosexual, sexual minority) × 2 (rater gender: female, male) × 2 (applicant gender: female, male) experiment related to the hiring of a personal trainer for a fitness organization. Analysis of variance indicated that sexual minority job applicants received poorer evaluations than did heterosexuals. These effects were moderated by the rater gender, as men provided harsher ratings of sexual minorities than did women. Finally, applicant ratings were reliably related to hiring recommendations. Results are discussed in terms of contributions to the literature, limitations, and future directions.

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Evan K. Perrault

Despite being the largest subset of the NCAA, Division III sports programs have had very little research dedicated to them regarding student attendance motivations. This study surveyed 620 undergraduate students at a midsize Division III school (total enrollment 10,902) to determine their attitudes toward attending athletic events and potential motivators for getting them into the stands. Students who had personally interacted with an athlete or coach had better attitudes toward university athletics than those who had not. Results also supported predictions of the theory of planned behavior, finding that attitudes toward individual sports were the strongest predictor of intentions to attend future games. Open-ended responses also asked students why they do not attend games and what would get them to attend more games. Analyses of these responses are followed by key recommendations for communications professionals at similar-size institutions seeking ways to increase student attendance at their athletic events.

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Jun Woo Kim, Marshall Magnusen and Yu Kyoum Kim

The purpose of this study is to provide a critical review of how consumer satisfaction research in the sport management and the nonsport literatures has developed over the past several decades, and, with that information, to propose a new comparison standard in the formation of sport consumer satisfaction. Though several alternative explanations of consumer satisfaction have been developed, expectancy-disconfirmation framework is the theoretical foundation most used in consumer satisfaction research. However, expectancy-disconfirmation theory does not allow researchers to fully assess the potential complexity of sport consumer satisfaction. Therefore, in addition to recommendations for improving the application of expectancy-disconfirmation, we also propose counterfactual thinking as an alternative comparison standard in determining sport consumer satisfaction. The proposed framework contributes to the literature on sport consumer behavior by illustrating how sport consumers use a “what might have been” rather than “what was” heuristic to explain satisfaction judgments with their sport consumption experiences.

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Jaime R. DeLuca and Jessica Braunstein-Minkove

Experiential learning has become a driving force of universities around the world, and is a crucial part of many sport management programs. This is particularly true given the competitive nature of the field and the rapid changes the industry continuously faces. This work seeks to reexamine the sport management curricula to ensure a progression and evolution toward a superior level of student preparedness for their internship experiences. Through the use of both quantitative and qualitative methods, our major findings recommend a focus on academic, experiential, and professional development. Theoretical and practical implications are discussed along with limitations and directions for further investigation.

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Gashaw Abeza, Norm O’Reilly, Kyle Kashuck, Joshua Law and Alexandra Speck

decided to form an advisory board to investigate this troubling issue and present strategic recommendations to his office. This newly formed hypothetical advisory board includes three student members amongst a larger board. You and two of your classmates were invited and agreed to be members of the

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Gashaw Abeza, Mads Quist Boesen, Norm O’Reilly and Jessica R. Braunstein-Minkove

Congratulations! You and a colleague have been appointed as members of the advisory board to one of the most important international federations in the world, the Fédération Internationale de Football Association (FIFA). This group has been tasked with investigating and making recommendations for a

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Emily Sparvero, Randall Griffiths and Jacob Tingle

step is to consider the mission and vision of WGI based on the facts presented in this case. In addition to recommendations for WGI’s mission and vision, the final recommendation to Jack would be strengthened by a description of the industry sector, potential barriers to entry, a SWOT (strengths

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Suzannah Mork Armentrout and Julia Dutove

could impact the players and organization. This advisory committee is charged with submitting a recommendation to the board regarding potential organizational changes based on: • interviews with various hockey organizations and other hockey association presidents who can provide knowledge or feedback

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Ceyda Mumcu and Kimberly Mahoney

larger events in the future. There are a number of factors at play and there is no simple solution. The sport marketing manager is best served to utilize a strategic approach to examine the available data and make a recommendation regarding which event to pursue. In order to compare the possible outcomes