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jay johnson and Adam Ehsan Ali

professional sport organizations, and how do they shape our understanding of the NHL as a “green sport” leader? In what ways does the NHL Sustainability Report (SR) propagate certain ideas about environmental activism, citizenship, and initiative over others? And finally, is there dissonance between the

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Gregory J. Welk

physical activity behavior. One particularly challenging issue in physical activity research is reconciling the large discrepancies in estimates of physical activity obtained from different instruments, specifically between accelerometry-based activity monitors and report-based measures. The issue was

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Stephanie A. Stadden

Through the progression of athletic training education, there has been an increased emphasis on psychosocial aspects related to the field as is evident in the 2011 Athletic Training Education Competencies. The ability to effectively communicate has been identified as an important characteristic for athletic trainers in providing quality care to patients (Raab, Wolfe, Gould, Piland, 2011). Athletic trainers must be able to communicate effectively not only with patients, but also physicians, parents, coaches, and peers. Although research examining effective communication in athletic training is limited, the session will examine existing research performed addressing communication in athletic training and other healthcare professions, such as medicine and nursing. In addition, the session will discuss research linking the athletic trainer-patient relationship and injury reporting tendencies along with practical application of the research to assist the athletic trainer in further development of their professional relationships.

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Dustin A. Hahn and R. Glenn Cummins

Studies examining factors that influence credibility perceptions have demonstrated the importance of a source’s gender and attractiveness. However, scholars have only begun to extend these findings to credibility in the context of mediated sports. This experiment tested the relationship that gender and attractiveness have with credibility and whether this varies as a function of the gender of the athlete in a given story. Results indicate that reporters’ gender and attractiveness and athlete gender affect perceptions of credibility such that when reporters are of the opposite gender of an athlete, they are perceived as most credible when they are less attractive. Results also reveal a gender bias such that reporters are perceived as most credible when covering male athletes, regardless of reporter gender. Explanations are offered for these findings, in addition to a discussion of the implications for news practitioners.

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Aggrey Sam

basketball magazine that arguably embodied the intersection between the culture of hip-hop music and young players in the National Basketball Association (NBA) that emerged in the 1990s, he was ready to embrace his passion for all sports. Accepting the editor-in-chief position at Bleacher Report, a high

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Athena Yiamouyiannis

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Paul M. Pedersen and Warren A. Whisenant

The purpose of this study was to assess the presence of gender-biased or stereotypical coverage in the written and photographic newspaper reporting of interscholastic sports. Over a one-year timeframe, a total of 602 newspaper issues were randomly selected from Florida’s 43 daily newspapers. These daily issues contained 1792 articles and 827 photographs that fit the criteria for inclusion. The results of the study were consistent with previous research on the media’s stereotypical coverage of athletics. Both female and male athletics were over-represented in both written and photographic coverage of traditionally accepted “sex appropriate” sports. Male athletics were under-represented in both written and photographic coverage of “sex inappropriate” sports. Female athletics, when analyzing their participation in “sex inappropriate” sports, were under-represented in the photographic coverage but not in the written coverage. Overall, there existed hegemonic masculinity within the sports pages of the Florida print media.

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Hans C. Schmidt

topic of 22.73% ( n  = 20) of all articles or television reports about social and political activism. Second, reactions to North Carolina’s passage of a law requiring individuals to use the bathroom that corresponds with the sex listed on their birth certificate was the topic of 11.36% ( n  = 10) of all

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Kent Kaiser

This 2-part longitudinal study uses quantitative content analysis of newspapers to investigate gender dynamics in producing news on equality in sports. It analyzes differences in Title IX coverage by reporter gender to determine whether female journalists advocated more aggressively for women’s equality than their male counterparts did. The study’s first part uses content analysis of volume and placement of articles about Title IX, by journalist gender, and discusses the implications of how patterns of volume and placement have changed over time. The second part identifies advocacy and opposition frames used in the conflict over Title IX; applies content analysis of frames used, by journalist gender; and discusses implications of reporting differences and changes over time for equality. Evidence suggests that, first, social control; then a feminist perspective; and, most recently, a postfeminist worldview among female journalists influenced coverage of the law.