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Craig Hyatt, Shannon Kerwin, Larena Hoeber and Katherine Sveinson

Julie, Shawn knew little about the sport of rock climbing until his youngest daughter began participating. When asked if his kids influenced what sports he follows, Shawn responded: Maybe the only thing would be, my youngest daughter is a rock climber, which is kind of a unique thing . . . . And I

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Yong Jae Ko, Yonghwan Chang, Wonseok Jang, Michael Sagas and John Otto Spengler

Academy of Marketing Science, 31, 256– 271 . doi: 10.1177/0092070303031003004 10.1177/0092070303031003004 Llewellyn , D.J. , & Sanchez , X. ( 2008 ). Individual differences and risk taking in rock climbing . Psychology of Sport and Exercise, 9 , 413 – 426 . doi: 10.1016/j.psychsport.2007