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Joon-Ho Hang

This study develops a decision-making process model for participant sport consumption that integrates self-participant image congruency (SIC), attitude, and intentions. SIC is the degree of congruency between one's self-concept and her/his participant's stereotypical image in a given context of sport or exercise involvement. Attitudes toward participation refer to an overall utilitarian evaluation of the behavior whereas intentions reflect decisions (Fishbein, 1980). A structural model is developed that incorporates SIC (as image-based evaluations) and attitudes (as utilitarian evaluations) as antecedents of intentions (as decisions) using LISREL8. Structural equation modeling analyses revealed that (a) both SIC and attitudes influence one's decision to initiate sport or exercise participation in the consumption context but attitudes have greater impact than SIC, and (b) both actual and ideal self-concepts are relevant in image-based decision-making processes.

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Molly Hayes Sauder, Michael Mudrick and Jaime R. DeLuca

) considered the impact of peers on female STEM students, finding that male peers were more likely to be a source of gender bias than female peers, faculty, or mentors. However, Robnett ( 2016 ) also found that while experiencing higher levels of gender bias was associated with decreased STEM self-concept

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Jerred Junqi Wang

number of bicycle lanes, and a renewal of cycling’s utilitarian value. In the conclusion of the book, Turpin points out that the consumption of bicycles reflects self-concepts held by consumers and prevalent trends in American culture, which is further illustrated by briefly reviewing the bicycle

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Thilo Kunkel, Rui Biscaia, Akiko Arai and Kwame Agyemang

(desired) self-concept and to present their self-concept internally and externally ( Chaplin & John, 2005 ; Escalas, 2004 ). Escalas and Bettman ( 2015 ) further argued that the set of brand associations is more meaningful for consumers when it is closely linked to their self-concept because it can be

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Aaron C. Mansfield

adjust their fan identity in response to their new role identity as parents, how does that impact their self-concept? RQ3: What is the salience hierarchy negotiation process for sport fans who are new parents? To engage with such questions, I employed qualitative research. Method With this project, I

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Ben Larkin and Janet S. Fink

’s self-concept. This is important because when an identity is particularly salient and thus central to a person’s self-concept, they can be particularly vulnerable in situations that provide a potential threat to that image ( Delia, 2017 ). However, as Delia ( 2017 ) notes, identity threat and coping

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Akira Asada and Yong Jae Ko

with respect to the ways people select and associate with a particular social group. Social identity theory posits that people identify with a social group to emphasize positive aspects of their own self-concept and increase self-esteem ( Tajfel, 2010 ). By contrast, self-categorization theory

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Bastian Popp, Chris Horbel and Claas Christian Germelmann

context of team sport—more specifically in European football. (We use the term football throughout this paper when referring to soccer.) Adopting a social-identity-theory approach ( Tajfel & Turner, 1979 ), this research aimed to study how antisponsor communities influence football fans and their self-concept

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Matthew Katz, Thomas A. Baker III and Hui Du

( Stryker, 1968 ). Grounded in social identity theory, Lock and Heere ( 2017 ) suggested a definition for team identification that is based on Tajfel’s ( 1982 ) formative definition: “part of an individual’s self-concept which derives from their knowledge of members of a social group/s [sport team] together

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Yonghwan Chang, Daniel L. Wann and Yuhei Inoue

flow when they watch a game featuring their favored team. Moreover, this flow state represents an effortless, automatic, and nonconscious process ( Csikszentmihalyi, 1990 ; Peterson, Park, & Seligman, 2005 ). Spectators’ unconscious and implicit levels of self-concept representation with a team