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Jules Woolf and Jess C. Dixon

and Company . Greenwald , A.G. , & Banaji , M.R. ( 1995 ). Implicit social cognition: Attitudes, self-esteem, and stereotypes . Psychological Review, 102 ( 1 ), 4 – 27 . PubMed doi:10.1037/0033-295X.102.1.4 10.1037/0033-295X.102.1.4 Greitemeyer , T. , & Schulz-Hardt , S. ( 2003

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Yonghwan Chang

-evaluation associations of varying strength . Social Cognition, 25 , 603 – 637 . PubMed doi:10.1521/soco.2007.25.5.603 10.1521/soco.2007.25.5.603 Fink , J.S. , Parker , H.M. , Cunningham , G.B. , & Cuneen , J.C. ( 2012 ). Female athlete endorsers: Determinants of effectiveness . Sport Management Review

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Elizabeth B. Delia

that fans are able to use problem-focused coping in addition to emotion-focused coping in an effort to maintain a positive team identity, and that in doing so, they may create a reality separate from that of a sport entity. References Abrams , D. ( 1999 ). Social identity, social cognition, and the

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Yonghwan Chang, Yong Jae Ko and Brad D. Carlson

.1086/527341 10.1086/527341 Greenwald , A.G. , & Banaji , M.R. ( 1995 ). Implicit social cognition: Attitudes, self-esteem, and stereotypes . Psychological Review, 102 , 4 – 27 . 10.1037/0033-295X.102.1.4 Greenwald , A.G. , & Banaji , M.R. ( 2017 ). The implicit revolution: Reconceiving the relation

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Yonghwan Chang

from http://www.nbcnews.com/business/business-news/scandal-apathy-revenue-soars-sports-franchises-despite-high-profile-problems-f6C10825511 Cameron , C.D. , Brown-Iannuzzi , J.L. , & Payne , B.K. ( 2012 ). Sequential priming measures of implicit social cognition: A meta-analysis of associations

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T. Bettina Cornwell, Steffen Jahn, Hu Xie and Wang Suk Suh

, L.J. , & Pizarro , D.A. ( 2004 ). Emotion and memory research: A grumpy overview . Social Cognition, 22 ( 5 ), 530 – 554 . doi:10.1521/soco.22.5.530.50767 10.1521/soco.22.5.530.50767 Lewin , K. ( 1945 ). Resolving social conflicts . New York, NY : Harper Collins . Lickel , B