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Stephen Harvey, Obidiah Atkinson and Brendon P. Hyndman

.1260/1747-9541.6.2.295 Witkemper , C. , Choong Hoon , L. , & Waldburger , A. ( 2012 ). Social media and sports marketing: Examining the motivations and constraints of Twitter users . Sport Marketing Quarterly, 21 ( 3 ), 170 – 183 . Zimmerman , M. , Johnson , J. , & Ridley , M. ( 2016 ). Twitter use by college