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Do We Really Want Sports Public Relations to Return to Normal?

Christie M. Kleinmann

first considers the practice of sports public relations by its usage of the four models of public relations. Then, using the lens of social penetration theory, it suggests that sports public relations has too often valued breadth, fostering superficial rather than authentic relationships. Finally, the

Cover International Journal of Sport Communication

In International Journal of Sport Communication Volume 13 (2020): Issue 3 (Sep 2020): Special Issue: Sport and the Coronavirus Crisis