John D. McMillen
P. Stanley Brassie
In 1987 the National Association for Sport and Physical Education (NASPE) appointed a task force to develop undergraduate and graduate curricular guidelines for institutions preparing sport management professionals. The undergraduate guidelines address the three components of a sport management curriculum: (a) the foundational areas of study comprising full courses in business management, marketing, economics, accounting, finance, and computer science; (b) the application areas of study composed of sport foundations (e.g., sport sociology, sport psychology, sport history /philosophy, women in sport), sport law, sport economics, sport marketing/promotion, and sport administration; and (c) the field experiences including practical and internships. The graduate guidelines build upon the undergraduate preparation and include (a) two required courses in research methods and a project or thesis; (b) advanced application electives in sport law, sport economics, sport marketing/promotion, sport administration, facility design, and event management; and (c) the field experiences of practical and internships.
, specifically sport communication. Individual chapters could be used as a supplemental tool in several sport management courses such as, but not limited to, sport marketing, sport media, sport law, sport analytics, and sport ethics. Note . There was at least one name misspelled in this text: Pedersen (the
James T. Morton
athletics, and possibly sport law at both the graduate and undergraduate levels.
John J. Miller
chapters within their areas of expertise and experience in sport law. The contributions of these authors mightily bolster the book. Chapter 1 introduces various contemporary court cases that exemplify the huge awards that plaintiffs may receive. Examples of cases provided include a San Francisco Giants fan
narrative he is building. Nonetheless, the work is a solid supplemental text for an upper level undergraduate or graduate sport law or sport ethics course in a sport management curriculum. In addition, some instructors may desire developing a case study project by developing an effective crisis management
Eddie T.C. Lam
challenge in national courts the sanctions imposed by sporting tribunals and whether national laws and courts supersede lex sportiva (transnational sport law). In the penultimate chapter, the authors provide an excellent review of current literature on sport corruption. While pointing out the difficulty
Nicholas Burton and Cheri Bradish
a new defender: The threat of ambush marketing in the global sport arena . International Journal of Sports Marketing and Sponsorship, 1 , 64 – 86 . 10.1108/IJSMS-01-01-1999-B006 McKelvey , S. ( 1994 ). Atlanta ’96: Olympic countdown to ambush Armageddon? Seton Hall Journal of Sport Law
James E. Johnson, Chrysostomos Giannoulakis and Beau F. Scott
inquiry: A practical guide to positive change ( 2 nd ed. ). San Francisco, CA : Berrett-Koehler . Wisconsin Interscholastic Athletic Association . ( 2015 ). Competitive equity . Retrieved from http://www.wiaawi.org/Schools/CompetitiveEquity.aspx Wong , G. ( 1994 ). Essentials of sport law