in-stadium recollections, old ticket stubs from random games, favorite jerseys, etc.); speculation about what a return to baseball—if there would be a return at all—would look like; and there were practical concerns (e.g., ticket refunds, stadium construction, Tommy John surgeries, etc.). These
Search Results
Talking Baseball When There Is No Baseball: Reporters and Fans During the COVID-19 Pandemic
Alexander L. Curry and Tiara Good
The Kraken Awakens: Exploring the Digital Launch of a New Sport Team Brand During a Global Pandemic
Cole G. Armstrong, Melissa Davies, Matthew Blaszka, and Ann Pegoraro
construction workers and a few key personnel into the stadium construction area, while the rest of the world learned about the brand entirely online. As part of this extended development time period, the Kraken were able to conduct extensive research to gather and pilot ideas around the team with invested fans
