Search Results

You are looking at 1 - 10 of 23 items for :

  • Sport Business and Sport Management x
Clear All
Restricted access

Jacob K. Tingle, Callum Squires and Randall Griffiths

question, she would have to hear the reflections written by the students. Dr. Morris would only reveal his concerns after Mary, by hearing the student’s words, had metaphorically travelled to London with the class. Jake The long flight was over, and Jake was happy to stretch his legs while walking through

Restricted access

Ashley N. Weingartz and Stacy Warner

’s brand, social media is infrequently the primary marketing avenue. While social media may be a part of the overall communications strategy, it is not necessarily the central focus for communicating the organization’s brand. Furthermore, many non-profit organizations may have stretched staff and resources

Restricted access

Elizabeth A. Taylor and Amanda Paule-Koba

marketing. Within these courses, faculty felt as though students might see their discussion into these topics as “a stretch” or be unable to make the connection between the topics. For instance, one of the classes Participant V teaches is facility and event management. When asked if he discusses topics

Restricted access

Robert J. Lake

The Wimbledon Championships, staged annually at the All England Lawn Tennis Club (AELTC), is a British sporting event of great social significance. Its popularity stretches beyond the high standards of tennis on display to what it seems to represent culturally for many people. Wimbledon’s public image has been carefully constructed over the years, with consideration given to how the players look, behave, and play; the appearance of the courts and AELTC grounds; the refreshments; its corporate partners; and its relationship to television and media generally. This study suggests that many of these aspects, including Wimbledon’s fashions and the all-whites clothing rule, the grass courts, the strawberries and cream and Pimm’s, the royal box, “Henman Hill,“ and the eulogizing of Fred Perry, conform to Eric Hobsbawm’s concept of “invented traditions.” Through analysis of Wimbledon’s subtle branding and constructed public image, as gleaned from testimonies from AELTC executive-committee members and high-profile Wimbledon officials, this article discusses how these invented traditions serve various functions for the AELTC, namely, to establish social cohesion among an “imagined community” of Wimbledon fans, to legitimize Wimbledon’s high status globally, and to inculcate beliefs, value systems, and behavioral conventions in tandem with Wimbledon’s nostalgia for its amateur “golden age.”

Restricted access

Daniel E. Ballou

the book prove beneficial to professionals in the field of sport marketing or sport-product marketing? I feel like that might be a stretch. My last thought while reading the book is to consider where it would find a home in a sport management department. Most sport management courses are designed to

Restricted access

Stephen Frawley, Daniel Favaloro and Nico Schulenkorf

Experience-based opportunities were found to be significant to participants’ development because these experiences provided exposure and involvement through tasks and assignments that stretched their skills and knowledge. This emerged as a major process within all three cases, with leaders using this

Restricted access

John N. Singer, Sally Shaw, Larena Hoeber, Nefertiti Walker, Kwame J. A. Agyemang and Kyle Rich

has helped me grow and has stretched my abilities as a researcher. I think about my colleague at UMass, Nicole Melton. Her creativity has helped expand the way I think about topics such as data collection. I am very linear in my approach. However, in working on projects together, she has challenged me

Restricted access

Ken Payne and Curtis Edge

digital reach, which includes our website and social platforms, was about 8 million users. At that point in time, our broadcast reach or domestic broadcast that we controlled was about 25 million. I told her the goal was to match television. I knew that was going to be a stretch. But, guess what? She

Restricted access

Katie E. Misener

another, drink their coffee, and watch the boys on the ice. I glance at the clock and remind myself that I am going to have to keep this up for the next 50 min to appear like a confident runner who uses her time wisely. As I finish my run and begin to stretch, I remain highly cognizant of the potential

Restricted access

Jeffrey W. Kassing and Pratik Nyaupane

in response to each question), others stretched to several pages of typed text. When extracted from the survey platform and separated from demographic questions, the single-spaced text amounted to 72 pages. The analysis that follows presents excerpts pulled from specific accounts, with numerical