Sport fans who have formed strong connections to their favorite team may be termed loyal fans. One popular communication tool for such fans is Twitter, which has been found to be an important medium for sharing news and events, yet few studies have examined the moderating of Twitter use in a sport context. Adopting the relational approach examining the determinants of sport-fan loyalty, this study examined how Twitter use moderates the building of fan loyalty. Findings revealed that team attraction, team trust, and team involvement are positively related to team attachment. While team attachment was found to positively influence fan loyalty, sport fans’ Twitter use was found to significantly reinforce their loyalty. Specific implications for both theory and practice are discussed.
Sukjoon Yoon, James F. Petrick and Sheila J. Backman
Randy C. Battochio, Robert J. Schinke, Mark A. Eys, Danny L. Battochio, Wayne Halliwell and Gershon Tenenbaum
Semistructured interviews were used in this study to learn about the challenges experienced by four groups of National Hockey League (NHL) players (N= 11): prospects (n= 3), rookies (n= 3), veterans (n= 2), and retirees (n= 3). The database is comprised of 757 meaning units grouped into 11 contextual challenges. From an additional quantitative analysis, the prospects and rookies emphasized challenges pertaining to scouting demands, training camp, increased athletic demands, team expectations, and earning team trust. The veterans spoke mostly of challenges including scouting demands, athletic demands, and team expectations. Retirees considered mostly challenges pertaining to team expectations, athletic demands, lifestyle, media demands, transactions, cross-cultural encounters, and playoffs. An expert panel ensured that the interview guide, data analysis, and the findings represented the participants’ experiences in the NHL. Recommendations for practitioners and researchers working with NHL players are proposed.
Desmond McEwan, Bruno D. Zumbo, Mark A. Eys and Mark R. Beauchamp
; Collins & Durand-Bush, 2015 ). There has also been recent qualitative research that has examined how teamwork relates to various other components of team effectiveness in sport, such as team trust, unity, and leadership ( Webster, Hardy, & Hardy, 2017 ). Hence, it appears that research on teamwork within