This paper describes the development of a survey instrument to assess athletics donor motivation. An extensive literature review, followed by interviews with athletics donors, identified 14 dimensions of donor motivation. Expert review and field testing of potential survey items reduced the number of dimensions of athletics donor motivation to 12. The final instrument, Motivation of Athletics Donors (MAD-1), was pilot tested with a sample of donors from 10 NCAA Division I athletics programs. Eleven scales were validated using confirmatory factor analysis, scale reliabilities (Cronbach's alpha), and item-to-total correlations. These results (a) provide the foundation necessary for systematic study of athletics donor behavior utilizing social cognitive theory as the theoretical framework, and (b) support the use of the MAD-1 as a practical instrument for assessing the specific motivations of any particular donor group.
M. Elizabeth Verner, Jeffrey B. Hecht and A. Gigi Fansler
Brendan Dwyer and Yongjae Kim
The contemporary sport fan has the ability to consume spectator sport through several means including event attendance, television and radio broadcasts, print publications, and Internet applications. Recently, an ancillary sport service, termed fantasy sports, has become one of the most popular activities among sport fans. As a result, the business of fantasy sports is booming. This study examined motivational dimensions underlying fantasy football participation from a Uses and Gratifications perspective. Utilizing Churchill’s (1979) five-step method for developing quality marketing measures, this study identified and validated three motivational dimensions: entertainment/escape, competition, and social interaction. The results suggest a pattern of fantasy football participation that is more purposeful and active than traditional media use. Discussed are the gambling associations, future research opportunities, and suggestions for developing fantasy football participation into a more creative and interactive marketing communication tool.
Seong-Hee Park, Jae-Pil Ha and Daniel Mahony
While there is a relatively rich literature measuring curiosity outside of sport, there is little research on measuring sport fans’ curiosity. Based on Berlyne’s (1960) two dimensions of curiosity, the current research project aimed to develop a reliable and valid measurement scale for sport fans’ specific curiosity. Convenience samples of university students were used. Three studies were used to develop the 11-item Sport Fan Specific Curiosity Scale (SFSCS) was developed. Specifically, the SFSCS consisted of three factors: specific information (5 items), general information (3 items), and sport facility information (3 items). The SFSCS was found to be a reliable and valid scale to measure sport fans’ specific curiosity. The scale should be useful in predicting aspects of sport fan behavior for sport fans at various stages.
Yun Seok Choi, Minhee Seo, David Scott and Jeffrey Martin
The purpose of this study was to examine the psychometric properties of the Korean version of the Organizational Culture Assessment Instrument (OCAI) based on the Competing Values Framework (CVF). More specially, cultural equivalence between the Korean version and the original English version of the OCAI was evaluated using 39 bilingual Koreans. Next, a field test was conducted to examine scale reliability and construct validity of the Korean version of the OCAI using 133 organizational members from the Korean Professional Baseball League (KPBL). The findings indicate that the Korean version was successfully translated, items maintained the same meaning of the original OCAI items, and yielded acceptable psychometric properties making it applicable to Korean sport organizations.
Jeffrey Graham, Allison Smith and Sylvia Trendafilova
Management, 9, 250 – 272 . Carlson , D.S. , Kacmar , K.M. , Wayne , J.H. , & Grzywacz , J.G. ( 2006 ). Measuring the positive side of the work-family interface: Development and validation of a work-family enrichment scale . Journal of Vocational Behavior, 68 ( 1 ), 131 – 164 . doi: 10.1016/j
G. Matthew Robinson, Mitchell J. Neubert and Glenn Miller
. doi:10.1177/0018726700538001 10.1177/0018726700538001 Gilham , A. , Burton , D. , & Gillham , E. ( 2014 ). Going beyond won-loss record to identify successful coaches: Development and preliminary validation of the coaching success questionnaire-2 . International Journal of Sports Science
Jules Woolf and Jess C. Dixon
evident under conditions where information is in abundance ( Stasser & Titus, 1987 ). As the deliberation unfolds, members are motivated to discuss shared information because of the social validation received from demonstrating they are of similar persuasion as their peers ( Greitemeyer & Schulz
vary in complexity ( Van Amburgh et al., 2007 ). As seen in Table 2 , ALIT maps 22 different possible classroom activities to a range of complexity classifications (11 low complexities, seven moderate complexities, and four high complexities). Validated through multiple rounds of expert review and
Jörg Vianden and Elizabeth A. Gregg
using their own examples that show they continue to learn. Heterosexual white male professors in sport management should validate the vulnerabilities of white male students in classrooms when discussing diversity and social justice topics. Too often, educators with privileged identities distance
John Vincent, Jason W. Lee, Kevin Hull and John Hill
. Trustworthiness Multiple sources of data were cross-checked to validate the trustworthiness of the case study. Data triangulation was achieved through collecting and analyzing data from multiple sources (in-depth semistructured interviews, document and archival-record analysis, informal observation, and