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Nicholas Hirshon and Craig Davis

Nassau Veterans Memorial Coliseum, a sports and entertainment arena in Long Island, New York, encountered a public relations challenge in the 1990s. Nassau Coliseum, one of a few high-capacity venues in the New York metropolitan area, hosted the New York Islanders of the National Hockey League and concerts featuring headliners such as the Grateful Dead, New Kids on the Block, and Frank Sinatra. Nevertheless, the arena became a target for the world’s first all-sports radio station, WFAN 660 AM in New York City. WFAN hosts perpetuated the image of a dreary “Nassau Mausoleum” with dim lighting, long bathroom and concession lines, and a leaky roof. By placing students in the decision-making situation that confronted the Nassau Coliseum executives, this case explores various approaches to reputation management at sports venues.

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Gashaw Abeza, Norm O’Reilly, Kyle Kashuck, Joshua Law and Alexandra Speck

to various groups, including the opportunity for faculty and staff to purchase ten season tickets at a 20% discount and a donation of 500 tickets per game to military veterans. The Marketing and Ticket departments also partnered with ASU Career Services to invite and entertain various companies

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Jules Woolf, Jess C. Dixon, B. Christine Green and Patrick J. Hill

wasted effort if something was done years ago and didn’t work. Head Groundskeeper Jack Gagne, another veteran of the DAR, gave a more pointed response to Jacobs’s questions: Well, it’s the fact when you have a couple of people who have been here 40 years or more and you’re being told what to do by

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Nicholas Hirshon

This article uses a case-study approach to develop an understanding of how framing on game telecasts can increase the brand equity of sports venues. In 2014, ESPN ranked the NHL’s New York Islanders last in “stadium experience” among all 122 teams in the 4 major North American sports leagues. Given the Islanders’ looming relocation, the 2014–15 NHL season afforded the last opportunity to consider how telecasts would portray the team’s arena, Nassau Veterans Memorial Coliseum on Long Island. Based on a textual analysis of Islanders telecasts, 2 frames emerged: atmosphere (loud cheering and tributes to veterans) and nostalgia (famous moments and players from the arena’s history). Teams that play in poorly regarded venues can encourage broadcasters to employ frames such as atmosphere and nostalgia to increase attendance and sales of venue-related merchandise.

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Xavier Ramon, Andrew C. Billings and José Luis Rojas-Torrijos

was mine but more than a month before I would actually start, Jason Collins, a popular, hard-charging 6-foot 8-inch veteran of 12 NBA seasons, announced in a Sports Illustrated essay that he was gay. On ESPN’s best journalism show, Outside the Lines , the network’s lead pro basketball reporter

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Adam Love and Seungmo Kim

involve activities that are not formally required. Second, although the behaviors may seem minor, the cumulative effect of such behaviors can have a profound impact on organizational effectiveness. In the context of sport, for example, a veteran pitcher on a baseball team may share pitching secrets

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Liam J.A. Lenten, Aaron C.T. Smith and Ralph-Christopher Bayer

deterrent, they do not enforce an equivalent deterrent on all athletes. For example, the cost of risking a 3-year suspension (or even longer period) is lower for a 36-year-old veteran planning an imminent retirement than for a promising, but hitherto unproven, 21-year-old rookie. In theory, the older

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Anthony Koschmann

(such as veteran minimums). The salary measure reflects additional compensation (such as signing bonus allocations, roster bonuses, workout bonuses, and incentives to perform). Performance incentives make up a very small amount of money received by players (2.6% of all team spending). The years each of

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Nicholas M. Watanabe, Grace Yan, Brian P. Soebbing and Ann Pegoraro

developing and growing its fan base, understanding how to balance the need to feature both young and veteran players will be crucial for future success in the digital realm. Furthermore, related studies reveal that online dynamics are not just an independent entity but are significantly influenced by offline

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Joshua Woods

new to the sport are less likely to join Facebook groups or the competitive ranks of the PDGA than veteran players. The number of disc golfers in this early stage of development is surprisingly large. According to a 2014 State of Disc Golf survey, approximately 50% of those surveyed had been playing