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Ceyda Mumcu and Gil Fried

on Fridays and Saturdays. With this information, a team can try to drive ticket sales and revenue growth for other games by having family-oriented events at Sunday games, giveaways for weekday games, and not undertaking any additional promotions for Friday games ( Levey, 2012 ). Last, he indicated

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Wei-Yen Li

contract with the YooZoo West Bund soccer park. At the very beginning, the complex was conceived as a facility only for soccer. However, my YooZoo Sports colleagues and I found out that the a new complex’s utilization rate was low during the weekdays. Thus, I figured that involving sports other than soccer

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Michael Mondello, Brian M. Mills and Scott Tainsky

), each with four teams. All franchises play 16 regular season games annually—eight home and eight away—over approximately 120 days. Games on weekdays are at night, whereas weekend games feature both day and night games. Based on league policy, the scheduling formula for every team follows: • Home and

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Agnes Kovacs, Tamas Doczi and Dunja Antunovic

. Even for us it’s hard to guess what will be interesting for the readers. It matters which part of the day on weekdays or over the weekend the news gets published. (Online journalist with 8 years of experience) The pace of news and the proliferation of content creators have led sport journalists to use

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Brody J. Ruihley, Jason Simmons, Andrew C. Billings and Rich Calabrese

Journal of Sport Communication, 3 , 472 – 484 . doi:10.1123/ijsc.3.4.472 10.1123/ijsc.3.4.472 Smith , R. ( 2013 ). Public relations: The basics . New York, NY : Routledge . 10.4324/9780203798904 Spangler , T. ( 2017 ). ESPN to debut fantasy football weekday show with Matthew Berry . Retrieved

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Nicholas M. Watanabe, Grace Yan, Brian P. Soebbing and Wantong Fu

of away team Population Population of city Income Average income of residents in the city Rivalry Match played against rivals (1 = yes) Weekend Match held on weekdays (1 = yes) Holiday Match held on holidays (1 = yes) March Match held in March (1 = yes) April Match held in April (1 = yes) May Match