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Darlene Young

The purpose of the study was to identify and analyze mentoring and networking among selected male and female administrators employed by National Collegiate Athletic Association (NCAA) institutions. A random sample of 263 NCAA administrators (106 males, 157 females) participated in the study. Data were collected through a mail questionnaire and a follow-up interview, both developed by the researcher. Results indicate that NCAA administrators have mentoring relationships and participate actively in networking. The mentoring relationships and the networking utilized by these administrators included both formal and informal involvement. The results indicate that NCAA administrators perceive that having a mentor and actively networking assists in an individual’s personal and professional development.

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Tywan G. Martin, Jessica Wallace, Young Ik Suh, Kysha Harriell and Justin Tatman

athletes from play after they sustained anywhere from 1 to 10 total SRCs in their career ( Armstrong, 2016 ). In addition to the media coverage college athletes have received in this area, young football participants have garnered media attention on the topic of SRC. The Zack Lystedt story made national

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Ju Young Lee

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Jennifer E. McGarry, Justin M. Evanovich, Nneka A. Arinze, Kolin Ebron and Jun Young Cho

Carmen Jackson directs West Jefferson’s Harris Center. Dissatisfied with the efforts of previous partners at the Center, she is looking to form connections with partners with whom she could work alongside to address the interests and needs of West Jefferson’s youth. Specifically, Ms. Jackson is concerned about the lack of structured programming and the low participation rates among girls. Dr. Snow, from nearby Paul Warner College (PWC), was referred to Ms. Jackson as a possible new partner. Dr. Snow saw the potential for college students in her Non-Profit and Community Sport course to engage in projects with the Harris Center. Summer conversations led to plans to begin partnering in the fall. The new school year has arrived. As Ms. Jackson posts flyers about the new partnership per a request from PWC’s media campaign, she is waiting to meet Dr. Snow’s students. Utilizing Parent and Harvey’s model for community-based sport initiatives, the emerging partnership between the Harris Center and PWC has established a mutually beneficial purpose. However, additional antecedents necessary for a successful project could be lacking (i.e., collaborative planning, understanding of the environments, and nature of partners), and not everyone realizes the issues with how the partnership is beginning.

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Edited by Lucie Thibault

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Edited by Lueie Thibault

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Do Young Pyun and Jeffrey D. James

A challenge with advertising communications is to better understand beliefs driving people’s attitude toward advertising. Successful use of sport communication requires a better understanding of the beliefs composing attitudes toward advertising through sport. A 4-phase study was conducted to develop a scale measuring 7 belief dimensions as indicants of attitude toward advertising through sport. Phase 1 (N = 125) provided an initial test of the proposed instrument. Phase 2 (N = 215) included an assessment of the revised scale based on internal-consistency tests and exploratory factor analysis. In Phase 3 (N = 424) the scale’s reliability and validity were verified using confirmatory factor analysis. In Phase 4 (N = 263) the internal consistency and factor structure of the scale were reexamined. The combined results provide support for the conceptualization and measurement of the belief dimensions for future investigation of the relationships between beliefs about and attitude toward advertising through sport.

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Edited by Thibault

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Lucie Thibault, Ming Li, David Pan and Darlene Young