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Relationship Marketing: Revisiting the Scholarship in Sport Management and Sport Communication

Gashaw Abeza, Norm O’Reilly, and Jessica R. Braunstein-Minkove

such as relational channels within networks and the impact of information technology on development of relationships in networks ( Bush et al., 2007 ; Harker & Egan, 2006 ). The Anglo-Australian school of thought focuses mainly on research within the domain of marketing of services and focuses on

Cover International Journal of Sport Communication

In International Journal of Sport Communication Volume 13 (2020): Issue 4 (Dec 2020)