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Dimitrios Kolyperas, Christos Anagnostopoulos, Simon Chadwick and Leigh Sparks

Despite the increasing number and significance of charitable foundations in various business sectors, their role in cocreating corporate social responsibility (CSR) value remains unclear. This paper identifies CSR value cocreation in professional team sport organizations (PTSOs) and answers three key research questions: (a) Why have PTSOs developed charitable foundations as their means toward CSR value cocreation? (b) What CSR-related resources do PTSOs and their charitable foundations integrate? and (c) How do they manage, share, and transfer such resources to cocreate CSR value? Drawing theoretical insights from service dominant logic and consumer culture theory—and using empirical data from 47 semistructured interviews of UK-based professional football (soccer) clubs—this study develops a communicating vessels framework to illustrate the role of charitable foundations in the CSR value cocreation process. Through four tentative CSR value cocreation levels of relationship (bolt-on, cooperative, controlled, and strategic) the study suggests several internal strategies that can enhance the level of collaboration between founders and foundations. These include information sharing through customer relationship management (CRM) systems and social media platforms; staff sharing or flexible movement across the organizations; quality assurance agreements; flexible team cooperation; partnership protocols with social, media, cultural, and commercial stakeholders; and cotraining of personnel.

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CSR Value Co-creation: Empirical Evidence From Professional Team Sport Organizations Dimitrios Kolyperas * Christos Anagnostopoulos * Simon Chadwick * Leigh Sparks * 11 2016 30 6 702 719 10.1123/jsm.2016-0032 jsm Journal of Sport Management 0888-4773 1543-270X 2016 30 6 10.1123/jsm.2016

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Samuel López-Carril and Christos Anagnostopoulos

’ behavioral intentions . International Journal of Sport Communication, 10 ( 4 ), 508 – 530 . doi:10.1123/ijsc.2017-0081 10.1123/ijsc.2017-0081 Kolyperas , D. , Anagnostopoulos , C. , Chadwick , S. , & Sparks , L . ( 2016 ). Applying a communicating vessels framework to CSR value cocreation

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Stefan Walzel, Jonathan Robertson and Christos Anagnostopoulos

. International Journal of Sport Management and Marketing, 16 , 92 – 11 . doi:10.1504/IJSMM.2015.074918 10.1504/IJSMM.2015.074918 Kolyperas , D. , Anagnostopoulos , C. , Chadwick , S. , & Sparks , L. ( 2016 ). Applying a communicating vessels framework to CSR value co-creation: Empirical evidence from

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Shaun M. Anderson and Matthew M. Martin

communicating vessels framework to CSR value co-creation: Empirical evidence from professional team sport organizations . Journal of Sport Management, 30 , 702 – 719 . doi:10.1123/jsm.2016-0032 10.1123/jsm.2016-0032 Lapchick , R. , Neelands , B. , Estralla , B. , Rainey , P. , & Gerhart , Z

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Gareth J. Jones, Katie Misener, Per G. Svensson, Elizabeth Taylor and Moonsup Hyun

simplicity . Psychometrika, 39, 31 – 36 . doi:10.1007/BF02291575 10.1007/BF02291575 Kolyperas , D. , Anagnostopoulos , C. , Chadwick , S. , & Sparks , L. ( 2016 ). Applying a communicating vessels framework to CSR value co-creation: Empirical evidence from professional team sport organizations

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Rory Mulcahy and Edwina Luck

from https://theconversation.com/team-gb-stars-death-and-the-pressured-world-of-elite-sport-100791 Kolyperas , D. , Anagnostopoulos , C. , Chadwick , S. , & Sparks , L. ( 2016 ). Applying a communicating vessels framework to CSR value co-creation: Empirical evidence from professional team