Disposition theory research within mediated sporting events has traditionally looked at the relationship between enjoyment and outcome. A gap currently exists in the theory concerning the effect of the different elements of the mediated content. The purpose of this study was to examine one such element of mediated content. This study used a 2 × 2 × 2 between subjects and an experimental design to test the effects of commentary from a United States broadcast on enjoyment. Within the experiment, commentary and outcome were manipulated for two teams of different nationalities. Results showed commentary did have an effect on enjoyment; however, commentary was a stronger predictor of enjoyment than was outcome. In addition, it was found that nationality alone did not have an effect on enjoyment, but commentary and nationality combined did have such an effect. Findings from this study have implications for disposition theory and future research on factors affecting enjoyment.
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Winning Isn’t Everything: The Effect of Nationalism Bias on Enjoyment of a Mediated Sporting Event
Lauren Reichart Smith
Theory and Social Media in Sport Studies
Gashaw Abeza and Jimmy Sanderson
theory, disposition theory, framing theory, PSI theory, relationship marketing theoretical framework, self-categorization theory, self-presentation, social identity theory, and uses and gratifications theory. Each theory is briefly discussed along with two examples: one early study and one more recent
The Effects of Implicit Team Identification (iTeam ID) on Revisit and WOM Intentions: A Moderated Mediation of Emotions and Flow
Yonghwan Chang, Daniel L. Wann, and Yuhei Inoue
subsequent consumption behavior ( Coleman & Williams, 2013 ). Within spectator sports, the affective disposition theory ( Raney, 2003 ) has been frequently applied because it pertains to the emotional reactions exhibited in viewership. When the basic assumptions of this theory are applied to the sport
North American Society for the Psychology of Sport and Physical Activity
learning new motor patterns. Shedding Light on Individual Differences in Motor Performance: Interactive Effects of Motives and Incentives in the Laboratory and in the Field Florian Müller, Friedrich Schiller University; Rouwen Cañal-Bruland, Friedrich Schiller University Motive disposition theory (see
