to patients could include reduced cost, ease of communication, and increased motivation. Exercise is Medicine on Campus One of the most successful EIM initiatives to date since its launch in 2009 is EIM-OC. The EIM-OC initiative provides an opportunity to increase PA among students, faculty, and
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Steven J. Elmer and Kelly B. Kamm
, especially rural communities where physical activity levels are often lower ( Whitfield et al., 2019 ), safe and healthy during the pandemic. To promote the importance of staying physically active, we leveraged our “Exercise is Medicine on Campus” team to launch a mass media campaign. Opportunities Our team
Oliver W.A. Wilson, Kelsey E. Holland, Lucas D. Elliott, Michele Duffey, and Melissa Bopp
examining PA promotion among college students as a part of the American College of Sports Medicine’s Exercise is Medicine ® On Campus initiative indicate that campus health care providers and communication and marketing departments are among the most important and sought-after PA promotion partners. 43
Nancy I. Williams and Alan L. Smith
could facilitate this policy formation. Rounding out the focus on physical activity is the article by Winters ( 2020 ) on the key role that Exercise is Medicine on Campus ® programming provides for kinesiology scholars and exercise professionals to contribute research, educate students and surrounding
Barry Braun, Nancy I. Williams, Carol Ewing Garber, and Matthew Hickey
Kinesiology has leveraged the Exercise is Medicine on-campus program to form partnerships with local industry, intercollegiate athletics, campus recreation, the dean’s office, and the student Kinesiology Club. A “mobile” Exercise is Medicine program exposes students to real-life experiences testing adults at
Steven J. Petruzzello and Allyson G. Box
take some time to re-implement? The American College of Sports Medicine has had an ongoing Exercise is Medicine ® program, which includes an Exercise is Medicine ® On Campus (EIM-OC) initiative. As stated in the EIM-OC Campus Action Guide ( American College of Sports Medicine, 2019 ), the EIM
