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Volleygate: A History of Scandal in the Largest International Sport Federation

Tom Fabian

scandalous history of one such IF. The Fédération Internationale de Volleyball (FIVB) has hitherto received inadequate public, media, or scholarly inquiry and, as a historian, I hope to remedy this knowledge gap. For, it is the responsibility of the historian to review the historical underpinnings of

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Using Sex Appeal as a Sport Promotion Strategy

Christine M. Brooks

Recently the International Beach Volleyball Federation (FIVB) implemented a uniform rule that many protesters felt was designed to use the female players as sex objects to attract an audience. In marketing terms, the FIVB implemented a sexual appeal strategy to market their sport. This is only one example of the use of sex and eroticism to promote a sport. There are many others including cheerleaders, fitness programming, bodybuilding, men’s professional soccer and Australian Rules football. Sex in advertising has been a long-debated subject and very little is known about its lasting effects. Sexual appeals play to the sexual survival motive that consists of three elements: sexual gender, sexual impulse and sexual inhibition. Whenever any of these elements appear in advertising, the general goal is to arouse desire for a product. In this paper I examine the strategic purpose for using sexual appeals, the manner in which they impact target audiences, and the potential consequences of this marketing approach. It is clear from the literature that sexual appeals draw attention to the sport using it. However, this attention occurs at the risk of target audiences perceiving the athlete as poor quality, as a negative symbol, or as something less that a true athlete. Sponsors must also worry about being associated with sports that use sex appeals because if the spectator is irritated then this irritation could transfer to the sponsor’s products.

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International Federations and National Governing Bodies: The Historical Development of Institutional Policies in Response to Challenging Issues in Sport

Jörg Krieger, Lindsay Parks Pieper, and Ian Ritchie

oversight. 14 IFs’ constitutions and charters typically require individuals to resolve disputes internally via sport-specific tribunals, minimizing athletes’ and officials’ options for conflict resolution. For example, the International Volleyball Federation (FIVB) Constitution mandates resolution in FIVB

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Corruption in Sport: Causes, Consequences, and Reform

Eddie T.C. Lam

International Association of Athletics Federations (IAAF), International Volleyball Federation (FIVB), International Weightlifting Federation (IWF), and International Handball Federation (IHF). One unique and interesting feature about this chapter is Transparency International’s Corruption Perceptions Index of

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“We React Less. We React Differently. We React Better”: A Case Study of a Mindfulness-Based Intervention for Olympic Referee Performance

Mattia Piffaretti and Benjamin Carr

; Plessner & Betsch, 2000 ; Sutter & Kocher, 2004 ). The Case Initial Demand In December 2015, prior to the 2016 Summer Olympic Games in Rio de Janeiro, the International Volleyball Federation (FIVB) expressed its desire to better prepare its international VB and beach volleyball (BVB) referees with a

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Effect of Skill Level on Allocation of Visual Attention in Volleyball Blocking

Jason C. Laffer, Aaron J. Coutts, and Job Fransen

limbs and not caught or thrown. Since originating in 1895, volleyball has now developed to become a leading international sport ( FIVB, 2011 ). Such popularity has resulted in an increased focus on the factors related to volleyball expertise ( Eom & Schutz, 1992 ; Palao & Santos, 2004 ; Rodriguez

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Women’s College Volleyball Players Exhibit Asymmetries During Double-Leg Jump Landing Tasks

Jeffrey B. Taylor, Anh-Dung Nguyen, Audrey E. Westbrook, Abigail Trzeciak, and Kevin R. Ford

players: 4-year data from the FIVB injury surveillance system . Br J Sports Med . 2015 ; 49 ( 17 ): 1132 – 1137 . PubMed ID: 26194501 doi:10.1136/bjsports-2015-094959 10.1136/bjsports-2015-094959 22260424 4. MacDonald K , Palacios-Derflingher L , Kenny S , Emery C , Meeuwisse WH . Jumper

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Functional Movement Patterns and Body Composition of High-Level Volleyball, Soccer, and Rugby Players

Francesco Campa, Alessandro Piras, Milena Raffi, and Stefania Toselli

. J Sports Sci Med . 2004 ; 3 ( 1 ): 30 – 36 . PubMed ID: 24497818 24497818 25. Bere T , Kruczynski J , Veintimilla N , Hamu Y , Bahr R . Injury risk is low among world-class volleyball players: 4-year data from the FIVB Injury Surveillance System . Br J Sports Med . 2015 ; 49 ( 17

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Prevalence and Factors Associated With Injuries in Elite Spanish Volleyball

Álvaro Cuñado-González, Aitor Martín-Pintado-Zugasti, and Ángel L. Rodríguez-Fernández

-class volleyball players: 4-year data from the FIVB Injury Surveillance System . Br J Sports Med . 2015 ; 49 : 1132 – 1137 . PubMed ID: 26194501 doi:10.1136/bjsports-2015-094959 10.1136/bjsports-2015-094959 26194501 23. Bahr R , Krosshaug T . Understanding injury mechanisms: a key component of preventing

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Landing Kinematics, Sports Performance, and Isokinetic Strength in Adolescent Male Volleyball Athletes: Influence of Core Training

Yi-Ju Tsai, Chieh-Chie Chia, Pei-Yun Lee, Li-Chuan Lin, and Yi-Liang Kuo

N , Hamu Y , Bahr R . Injury risk is low among world-class volleyball players: 4-year data from the FIVB Injury Surveillance System . Br J Sports Med . 2015 ; 49 ( 17 ): 1132 – 1137 . PubMed ID: 26194501 doi:10.1136/bjsports-2015-094959 10.1136/bjsports-2015-094959 26194501 3. Barber Foss