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and their ability to connect the teams with the fans. For example, Real Madrid has 110 million followers on their Facebook page, while the Los Angeles Lakers have 21 million followers, and the Golden State Warriors have 6.4 million followers on Twitter (as of December 20, 2019). In addition, when the

, the use of SNS is also prevalent. As of January 2014, 74% of the adults who accessed the Internet used an SNS. 16 Among the most widely used SNSs, Facebook was the clear favorite among adults. In 2014, of the entire adult population, 58% used Facebook, and 71% of the adults who accessed the Internet

Athletes and sports organizations are increasingly using social-network sites such as Facebook and Twitter for marketing ( Abeza & O’Reilly, 2018 ; David et al., 2018 ; Thompson, Martin, Gee, Geurin, 2018 ) and communication purposes ( Abeza, O’Reilly, & Seguin, 2017 ; Browning & Sanderson, 2012

their needs ( Carpenter & Krutka, 2015 ). Social media, such as Twitter and Facebook, have become important online platforms to connect teachers and facilitate their professional development experiences ( Goodyear et al., 2019 ). Social media allows teachers to share their work and practical information

Facebook’s popularity continues to grow, with over 1.86 billion total users worldwide, of which 1.23 billion log on daily. 1 The use of social networking sites such as Facebook for behavior-based interventions is still relatively new. 2 To date, most studies have used Facebook as a component of

outcomes on the change rate of followers across professional football leagues. Put differently, the present research estimates the social media value of game outcomes using big social media data. These data stem from three social media platforms (i.e., Facebook, Twitter, and Instagram) and were gathered

, 2017 ). One social network, Facebook, seems especially conducive to use as a marketing tool. As the largest social-network site, Facebook had over 1.7 billion active users who spent over 700 billion hours a month on the site in 2017 ( Facebook, 2017 ), and 32% of users interact regularly with business

-media platforms such as Facebook can be used by athletes and organizations to control their image repair, introduce competing narratives, and redirect audiences. With that in mind, the purpose of this case study was to determine what image-repair strategies the University of Louisville employed immediately after

sought to explore. Study Aim Therefore, this study aimed to use the Ben Davis saga as a case study to explore public opinion toward various issues surrounding sport and society in Singapore. This was to be done by examining the Facebook comments that were left in response to related news articles on the

For the management of professional athletes or teams, social media such as Facebook, Twitter, or Instagram are playing an increasingly important role. Almost all top professional athletes or teams have a social media presence. Compared with traditional media, social media allows for two