and their ability to connect the teams with the fans. For example, Real Madrid has 110 million followers on their Facebook page, while the Los Angeles Lakers have 21 million followers, and the Golden State Warriors have 6.4 million followers on Twitter (as of December 20, 2019). In addition, when the
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Identifying the Different Approaches in Use of Social Media Outlets: A Case Study of German Professional Sport Teams
Fabian Kautz, Michael Schaffrath, and Alex C. Gang
Brand-Image Communication Through Social Media: The Case of European Professional Football Clubs
Daniel Maderer, Petros Parganas, and Christos Anagnostopoulos
Athletes and sports organizations are increasingly using social-network sites such as Facebook and Twitter for marketing ( Abeza & O’Reilly, 2018 ; David et al., 2018 ; Thompson, Martin, Gee, Geurin, 2018 ) and communication purposes ( Abeza, O’Reilly, & Seguin, 2017 ; Browning & Sanderson, 2012
Role Model or Quitter? Social Media’s Response to Simone Biles at Tokyo 2020
Steph Doehler
their mental health? Methodology On May 31, 2022, a range of Facebook posts covering Biles’s withdrawal published between July 27, 2021 (the date of the team final) and August 2, 2021 (the date it was announced that Biles would compete in the balance beam final) were collected from four public Facebook
A Review of Physical Activity Interventions Delivered via Facebook
David A. Ferrer and Rebecca Ellis
, the use of SNS is also prevalent. As of January 2014, 74% of the adults who accessed the Internet used an SNS. 16 Among the most widely used SNSs, Facebook was the clear favorite among adults. In 2014, of the entire adult population, 58% used Facebook, and 71% of the adults who accessed the Internet
I “Like” It: The Effects of Social Media Platform and Message on Consumer Engagement Actions
Rebecca M. Achen, Ashley Stadler-Blank, and John J. Sailors
actions on the platform—including likes, comments, favorites, retweets, shares, and reactions—divided by the total number of followers) in the sport industry at 0.27% for Facebook, 1.84% for Instagram, and 0.08% for Twitter. So, although researchers consistently recommend using social media as a marketing
Dealing With Statistical Significance in Big Data: The Social Media Value of Game Outcomes in Professional Football
Daniel Weimar, Brian P. Soebbing, and Pamela Wicker
outcomes on the change rate of followers across professional football leagues. Put differently, the present research estimates the social media value of game outcomes using big social media data. These data stem from three social media platforms (i.e., Facebook, Twitter, and Instagram) and were gathered
The Efficacy of a Walking Intervention Using Social Media to Increase Physical Activity: A Randomized Trial
Aubrianne E. Rote, Lori A. Klos, Michael J. Brondino, Amy E. Harley, and Ann M. Swartz
Background:
Facebook may be a useful tool to provide a social support group to encourage increases in physical activity. This study examines the efficacy of a Facebook social support group to increase steps/day in young women.
Methods:
Female college freshmen (N = 63) were randomized to one of two 8-week interventions: a Facebook Social Support Group (n = 32) or a Standard Walking Intervention (n = 31). Participants in both groups received weekly step goals and tracked steps/day with a pedometer. Women in the Facebook Social Support Group were also enrolled in a Facebook group and asked to post information about their steps/day and provide feedback to one another.
Results:
Women in both intervention arms significantly increased steps/day pre- to postintervention (F (8,425) = 94.43, P < .001). However, women in the Facebook Social Support Group increased steps/day significantly more (F (1,138) = 11.34, P < .001) than women in the Standard Walking Intervention, going from 5295 to 12,472 steps/day.
Conclusions:
These results demonstrate the potential effectiveness of using Facebook to offer a social support group to increase physical activity in young women. Women in the Facebook Social Support Group increased walking by approximately 1.5 miles/day more than women in the Standard Walking Intervention which, if maintained, could have a profound impact on their future health.
Clicking for a Cause: Using Social Media Campaigns to Drive Awareness for Golf Tournaments and Charitable Organizations
Marion E. Hambrick, Tara Q. Mahoney, and Rich Calabrese
Sport industry leaders have recognized the popularity of social media; however, some have struggled with quantifying the benefits of such usage (Fisher, 2009). This case explores the potential opportunities social media sites can provide to sport organizations. Golf tournament organizer TampaTourneys, LLC created an administrative Facebook page to keep its Facebook users informed about events. The organization also used the page to promote a cause related marketing campaign benefitting a charitable fundraiser. Partnering with Blackhawk Computers, TampaTourneys initiated a week-long campaign, which encouraged the tournament organizer’s Facebook fans to tell their respective Facebook friends about the fundraiser and become fans of the TampaTourneys Facebook page. In turn, the organization made a monetary donation on behalf of its current and new fans. Based on the campaign’s success, TampaTourneys decided to initiate a second and longer fundraising effort. The case asks students to analyze data collected from the first fundraising campaign and develop a new campaign for the tournament organizer.
Understanding Physical Education Teachers’ Help-Seeking Behaviors in a Facebook Professional Learning Community
Xiuye Xie and Yung-Ju Chen
their needs ( Carpenter & Krutka, 2015 ). Social media, such as Twitter and Facebook, have become important online platforms to connect teachers and facilitate their professional development experiences ( Goodyear et al., 2019 ). Social media allows teachers to share their work and practical information
Effectiveness of a Facebook-Delivered Physical Activity Intervention for Postpartum Women: A Randomized Controlled Trial
Jocelyn Kernot, Lucy Lewis, Tim Olds, and Carol Maher
Facebook’s popularity continues to grow, with over 1.86 billion total users worldwide, of which 1.23 billion log on daily. 1 The use of social networking sites such as Facebook for behavior-based interventions is still relatively new. 2 To date, most studies have used Facebook as a component of
