and their ability to connect the teams with the fans. For example, Real Madrid has 110 million followers on their Facebook page, while the Los Angeles Lakers have 21 million followers, and the Golden State Warriors have 6.4 million followers on Twitter (as of December 20, 2019). In addition, when the
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Identifying the Different Approaches in Use of Social Media Outlets: A Case Study of German Professional Sport Teams
Fabian Kautz, Michael Schaffrath, and Alex C. Gang
A Review of Physical Activity Interventions Delivered via Facebook
David A. Ferrer and Rebecca Ellis
, the use of SNS is also prevalent. As of January 2014, 74% of the adults who accessed the Internet used an SNS. 16 Among the most widely used SNSs, Facebook was the clear favorite among adults. In 2014, of the entire adult population, 58% used Facebook, and 71% of the adults who accessed the Internet
Brand-Image Communication Through Social Media: The Case of European Professional Football Clubs
Daniel Maderer, Petros Parganas, and Christos Anagnostopoulos
Athletes and sports organizations are increasingly using social-network sites such as Facebook and Twitter for marketing ( Abeza & O’Reilly, 2018 ; David et al., 2018 ; Thompson, Martin, Gee, Geurin, 2018 ) and communication purposes ( Abeza, O’Reilly, & Seguin, 2017 ; Browning & Sanderson, 2012
Role Model or Quitter? Social Media’s Response to Simone Biles at Tokyo 2020
Steph Doehler
their mental health? Methodology On May 31, 2022, a range of Facebook posts covering Biles’s withdrawal published between July 27, 2021 (the date of the team final) and August 2, 2021 (the date it was announced that Biles would compete in the balance beam final) were collected from four public Facebook
I “Like” It: The Effects of Social Media Platform and Message on Consumer Engagement Actions
Rebecca M. Achen, Ashley Stadler-Blank, and John J. Sailors
actions on the platform—including likes, comments, favorites, retweets, shares, and reactions—divided by the total number of followers) in the sport industry at 0.27% for Facebook, 1.84% for Instagram, and 0.08% for Twitter. So, although researchers consistently recommend using social media as a marketing
Understanding Physical Education Teachers’ Help-Seeking Behaviors in a Facebook Professional Learning Community
Xiuye Xie and Yung-Ju Chen
their needs ( Carpenter & Krutka, 2015 ). Social media, such as Twitter and Facebook, have become important online platforms to connect teachers and facilitate their professional development experiences ( Goodyear et al., 2019 ). Social media allows teachers to share their work and practical information
Effectiveness of a Facebook-Delivered Physical Activity Intervention for Postpartum Women: A Randomized Controlled Trial
Jocelyn Kernot, Lucy Lewis, Tim Olds, and Carol Maher
Facebook’s popularity continues to grow, with over 1.86 billion total users worldwide, of which 1.23 billion log on daily. 1 The use of social networking sites such as Facebook for behavior-based interventions is still relatively new. 2 To date, most studies have used Facebook as a component of
Dealing With Statistical Significance in Big Data: The Social Media Value of Game Outcomes in Professional Football
Daniel Weimar, Brian P. Soebbing, and Pamela Wicker
outcomes on the change rate of followers across professional football leagues. Put differently, the present research estimates the social media value of game outcomes using big social media data. These data stem from three social media platforms (i.e., Facebook, Twitter, and Instagram) and were gathered
Exploring Off-Season Content and Interaction on Facebook: A Comparison of U.S. Professional Sport Leagues
Rebecca M. Achen, John Kaczorowski, Trisha Horsmann, and Alanda Ketzler
, 2017 ). One social network, Facebook, seems especially conducive to use as a marketing tool. As the largest social-network site, Facebook had over 1.7 billion active users who spent over 700 billion hours a month on the site in 2017 ( Facebook, 2017 ), and 32% of users interact regularly with business
Scandal in College Basketball: A Case Study of Image Repair via Facebook
Evan Frederick and Ann Pegoraro
-media platforms such as Facebook can be used by athletes and organizations to control their image repair, introduce competing narratives, and redirect audiences. With that in mind, the purpose of this case study was to determine what image-repair strategies the University of Louisville employed immediately after
