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Stacey Alvarez-Alvarado, Graig M. Chow, Nicole T. Gabana, Robert C. Hickner and Gershon Tenenbaum

effective in capturing participants’ attention focus immediately following an experimental session. In similar studies ( Hutchinson & Tenenbaum, 2007 ; Tenenbaum & Connolly, 2008 ), the AFS has shown that workload increase resulted in attention focus shifts from dissociation to association. Feeling Scale

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Leighton Jones, Jasmin C. Hutchinson and Elizabeth M. Mullin

with Feeling Scale (FS) scores above T vent . Ekkekakis et al. also examined the ability of the Preference for, and Tolerance of, the Intensity of Exercise Questionnaire (PRETIE-Q) scales to predict affective responses to bouts of physical activity at different levels of intensity using hierarchical

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Achraf Ammar, Stephen J. Bailey, Omar Hammouda, Khaled Trabelsi, Nabil Merzigui, Kais El Abed, Tarak Driss, Anita Hökelmann, Fatma Ayadi, Hamdi Chtourou, Adnen Gharbi and Mouna Turki

of perceived exertion (RPE) and feeling scale (FS) were assessed after the RSA test. Subjects were asked to maintain their usual sleeping habits, with a minimum of 7 hours of sleep the night preceding each test session. They were instructed to use the same footwear in all sessions, to maintain their

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Inès Boukabous, Alexis Marcotte-Chénard, Taha Amamou, Pierre Boulay, Martin Brochu, Daniel Tessier, Isabelle Dionne and Eléonor Riesco

to fill a 3-day dietary record (Nutrific; Université Laval, Québec, Canada). All measurements were repeated after 8 weeks of intervention. Exercise-associated general affective response (pleasure/displeasure) was measured by the Feeling Scale ( Hardy & Rejeski, 1989 ) before and after 2–3 min of

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Matthew R. Nagy, Molly P. O’Sullivan, Shannon S. Block, Trevor R. Tooley, Leah E. Robinson, Natalie Colabianchi and Rebecca E. Hasson

condition first. Measures The timeline of psychological measurements is presented in Figure  1 . The Feeling Scale 13 was used to evaluate mood during each experimental condition. Immediately following each activity and screen-time break, participants were asked: “How do you feel right now?” Participants

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Fiona Barnett

Background:

This study examined the self-efficacy and affective responses to an acute exercise bout in sedentary older and younger women to determine whether aging has an effect on affective states.

Methods:

Twenty-five sedentary younger (mean age = 19.9 yrs) and 25 older (mean age = 55.7 yrs) women completed an acute bout of exercise. Affective responses were measured before, during, and immediately following exercise. Self-efficacy responses were measured before and immediately following exercise.

Results:

Positive engagement, revitalization, tranquility, Felt Arousal and Feeling Scale responses, and self-efficacy were all higher immediately following compared with before or during exercise for both groups of women. In addition, older women experienced higher overall positive engagement and lower physical exhaustion compared with younger women as well as higher tranquility and Feeling Scale responses immediately following exercise.

Conclusions:

This investigation found that an acute bout of moderate-intensity exercise produced more positive and fewer negative affective states in both younger and older women.

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Kate E. Sheppard and Gaynor Parfitt

This study examined the patterning of acute affective responses to prescribed and self-selected exercise intensities in a young adolescent population. Twenty-two young adolescents (13.3 ± .33 years) completed a maximal exercise test to identify ventilatory threshold (VT). Participants then completed two prescribed intensities (one set above and one below the VT) and a self-selected intensity. Pre-, during, and postexercise affective valence was measured. Results revealed that during exercise, affective valence assessed by the Feeling Scale (FS) remained positive in the self-selected and low-intensity conditions but declined in the high-intensity condition. Postexercise FS responses rebounded to preexercise levels, eradicating divergent trends that occurred during exercise.

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Christopher Rumpf and Christoph Breuer

Current knowledge on the behavioral response to sponsorship is to a large degree based on field studies measuring self-reported purchase intentions. In an effort to provide more solid evidence for the impact of sponsorship-linked communication on brand choice behavior, a controlled lab study was carried out. A fictitious brand was created and virtually embedded into real sport broadcasts serving as stimulus clips. To measure the cognitive, affective, and behavioral outcomes, multiple methods such as eye tracking, a brand feeling scale, and a spontaneous choice test were applied. Compared with the control group, participants in the stimulus group were significantly more likely to choose the fictitious target brand. Moreover, the study finds that brand choice behavior is sensitive to changes in brand feelings. The results can be regarded as a next step in predicting the behavioral outcomes from sponsorship as the basis to calculate its financial return.

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Charlotte C. Benjamin, Alex Rowlands and Gaynor Parfitt

Past studies have shown the patterning of affective responses during a graded exercise test (GXT) in adult and male adolescent populations, but none have explored the patterns in adolescent girls or younger children. This study explored the patterning of affective responses during a GXT in adolescents and younger children. Forty-nine children (21 male and 28 female) aged between 8–14 years (10.8 ± 1.8 years) completed a GXT. Ventilatory threshold (VT) was identified. At the end of each incremental step, participants reported affective valence. Results revealed that affective valence assessed by the Feeling Scale (FS) significantly declined from the onset of exercise until the point of VT in the younger children, but remained relatively stable in the adolescents. Exercise above the VT brought about significant declines in affective valence regardless of age or sex, but the decrease was significantly greater in adolescents. Results suggest it may be preferable to prescribe lower exercise intensities (below VT) for children, compared with adolescents, to ensure a positive affective response.

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Jessica L. Unick, Kelley Strohacker, George D. Papandonatos, David Williams, Kevin C. O’Leary, Leah Dorfman, Katie Becofsky and Rena R. Wing

This study examined whether inactive, overweight/obese women experience consistent affective responses to moderate-intensity exercise. Twenty-eight women participated in 3 identical (same treadmill grade and speed within a subject) 30-min exercise sessions. The Feeling Scale (FS), Positive and Negative Affect Schedule and Subjective Exercise Experience Scale were administered pre- and postexercise and FS was also administered every 5 min during exercise. All measures exhibited less than optimal agreement in pre-to-postexercise change within an individual across the 3 sessions (ICCs = 0.02–0.60), even after controlling for within-subject variations in heart rate. Only FS exhibited “good” consistency when controlling for preexercise values (ICC = 0.72). However, the mean FS score during exercise was highly consistent within an individual (ICC = 0.83). Thus, an individual’s affective response to an exercise session does not provide reliable information about how they will respond to subsequent exercise sessions. Taking the average of FS measurements during exercise may yield more consistent findings.