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George Foster, Norm O’Reilly, Carlos Shimizu, Neal Khosla, and Ryan Murray

This paper examines the determinants of live game Regional Sport Network (RSN) average annual ratings in three major North American professional sport leagues: Major League Baseball (MLB), the National Basketball Association (NBA), and the National Hockey League (NHL). A conceptual model of the determinants of club RSN ratings is constructed based on a marketing management framework. Five categories of determinants are identified: Product-Club, Product-Player, Brand-Club, Brand-Player, and Place. Data were collected over a 12-year period (1999–2011) for a total of 46 independent variables. The list of independent variables was reduced to 16 factors and a proxy variable for each of the factors identified. Univariate and multivariate analyses were undertaken. Strong support for the each of the five categories in the conceptual model was found for the pooled sample of all three leagues. Results at the individual league level revealed league differences in the relative importance of individual variables. Implications for future research and practice are presented.

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Sada Reed and Guy Harrison

In February 2016, Star Tribune (Minneapolis) digital sports editor Michael Rand wrote a blog post as a follow-up to a New York Daily News article about the National Basketball Association’s (NBA) then–Minnesota Timberwolves point guard Ricky Rubio potentially being traded. A plethora of other

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Lynley Ingerson and Michael L. Naraine

The headline from The Buffalo News is clear: “ Buffalo wants its NBA team back ” and the city of Buffalo in New York State (NYS) is more than ready. The Buffalo Braves is poised to re-enter the National Basketball Association (NBA) with a revamped team, new stadium, and renewed vigor to win the

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Daniel Rascher and Heather Rascher

An examination of possible expansion or relocation sites for the NBA is undertaken using a two-equation system requiring two-stage probit least squares to estimate. The location model forecasts the best cities for an NBA team based on the underlying characteristics of current NBA teams. The results suggest that Louisville, San Diego, Baltimore, St. Louis, and Norfolk appear to be the most promising candidates for relocation or expansion.

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Glyn Hughes

This article explores the intersection of representation, management, and race in the National Basketball Association (NBA) through a larger question on the relationship between corporate strategies for managing racialized subjects and popular representations of race. The NBA “brand”is situated in terms of recent developments in corporate and popular culture and then analyzed as an example of diversity management. Relying on original interviews with NBA corporate employees, as well as business and marketing industry reporting, the article analyzes the NBA as simultaneously an organization and a brand. As such, the NBA helps to “articulate” the corporate with the popular, largely through an implied racial project that manages race relations by continuing to equate corporate interests with Whiteness. The analysis contributes to ongoing discussions about the role of sports in perpetuating social disparities based on race at a time when “colorblindness” remains the paradigm of White approaches to race.

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Megan Beth Shreffler, Gin Presley, and Samuel Schmidt

In 1981, Donald Sterling became the owner of the San Diego Clippers, an ownership that would prove troublesome for the National Basketball Association (NBA). During his 33 years as an owner of the Clippers, Sterling had four major lawsuits for racial discrimination filed against him and was accused of running the organization with the vision of a “southern plantation-type structure.” On April 25, 2014, the allegations of racist behavior were taken to a new level when Sterling was recorded by his girlfriend, V. Stiviano, proclaiming racist statements toward minorities. The audio recording was put online for the world to hear (mere hours after the conversation) leading to extensive public backlash. Sterling’s comments ultimately led to his demise in the NBA, as NBA Commissioner Adam Silver announced, 4 days after the incident, that Sterling received a $2.5 million fine and was banned from the Clippers organization and the NBA for life. Given the immediacy of the spreading of information on the incident, the NBA and Commissioner Silver knew they had to manage the crisis as swiftly as possible. This case examines Sterling’s involvement with the NBA, his history with racism, and the NBA’s responses to the leaked recording. Multiple models for crisis management and decision making are discussed to help readers develop their own plan for working through organizational crises.

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Steven Salaga, Scott Tainsky, and Michael Mondello

wagering framework ( American Gaming Association, 2018b ). Despite the seemingly logical connection between wagering interest and the consumption of league content, the four major North American leagues outwardly opposed its legalization for decades. National Basketball Association (NBA) Commissioner Adam

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Ryan Snelgrove, Laura Wood, and Dan Wigfield

). This article extends the use of singular event case studies to a series of decisions that need to be made over a National Basketball Association (NBA) season. Arguably, this approach is beneficial because it allows students to appreciate the breadth of decisions required by this position and the

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Yann Abdourazakou, Xuefei (Nancy) Deng, and Gashaw Abeza

) investigated the motivations underpinning the desire of fans to communicate on the Facebook sites of National Basketball Association (NBA) teams. MacIntosh et al. ( 2017 ) examined how fans’ consumption of games was impacted by a professional team’s Twitter activity. Although these and a few related studies

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Katherine L. Lavelle

The re/production of Chinese cultural identity is often fraught with contradictions. When China’s Yao Ming was drafted Number 1 in the National Basketball Association (NBA) draft, he was supposed to reinforce and transcend Chinese/ Asian identity. Yao’s entrance into the NBA signaled a new understanding of Asian identity in the United States. To study this phenomenon, the author examined commentary from television broadcasts of U.S. NBA games featuring a prominent Asian athlete (Yao Ming) using critical discourse analysis. Analysis of 13 games from Yao Ming’s 2nd and 3rd seasons revealed that Yao is linguistically constructed as a panethnic Asian/Chinese person. In addition, the analysis upholds the stereotypes that Asian people are a “model minority” and unfit to play professional sports. Given the dearth of Asian players in the NBA, how do linguistic representations of Yao Ming in game commentary reinforce Asian and Chinese cultural stereotypes or create a new identity of China?