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Melvin Lewis, Kenon A. Brown, Samuel D. Hakim, Andrew C. Billings, and Carla H. Blakey

] between media aims and market desires) but also for academicians interested in the psychology involved in how fans manage an increasing array of sport-content options. For the present study, the National Basketball Association (NBA) becomes the context for examination partly because of the increased

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Sarah Barnes

In March 2017, Adam Silver, the Commissioner of the National Basketball Association (NBA), declared that the practice of strategically benching tired but otherwise healthy star players had become “an extremely significant” issue facing the league ( Bontemps, 2017 ). Concerns about a growing

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Steve Booth Marston

On May 13, 1994, during the National Basketball Association (NBA) playoffs, the Chicago Bulls and New York Knicks competed in one of the last games played at Chicago Stadium. David Stern, NBA commissioner for over a decade, watched the nationally televised event from a third-row seat along the

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Blake D. McLean, Donald Strack, Jennifer Russell, and Aaron J. Coutts

The National Basketball Association (NBA) has a demanding competition schedule, encompassing 82 regular season games played from late October to mid-April each year (∼3.4 games/wk), followed by up to 28 playoff games over a 2-month period for teams who advance in the postseason. In addition to the

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Wei-Yen Li

Yu (Lucy) Huang) — Coordinator, Data Strategy & Fan Loyalty, National Basketball Association China. After pursuing an international education, Yu Huang, a native of China, returned to her homeland to commence her career in the sport industry. Huang, who is the coordinator of Data Strategy & Fan

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Sada Reed and Guy Harrison

In February 2016, Star Tribune (Minneapolis) digital sports editor Michael Rand wrote a blog post as a follow-up to a New York Daily News article about the National Basketball Association’s (NBA) then–Minnesota Timberwolves point guard Ricky Rubio potentially being traded. A plethora of other

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Katherine L. Lavelle

The re/production of Chinese cultural identity is often fraught with contradictions. When China’s Yao Ming was drafted Number 1 in the National Basketball Association (NBA) draft, he was supposed to reinforce and transcend Chinese/ Asian identity. Yao’s entrance into the NBA signaled a new understanding of Asian identity in the United States. To study this phenomenon, the author examined commentary from television broadcasts of U.S. NBA games featuring a prominent Asian athlete (Yao Ming) using critical discourse analysis. Analysis of 13 games from Yao Ming’s 2nd and 3rd seasons revealed that Yao is linguistically constructed as a panethnic Asian/Chinese person. In addition, the analysis upholds the stereotypes that Asian people are a “model minority” and unfit to play professional sports. Given the dearth of Asian players in the NBA, how do linguistic representations of Yao Ming in game commentary reinforce Asian and Chinese cultural stereotypes or create a new identity of China?

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Megan Beth Shreffler, Gin Presley, and Samuel Schmidt

In 1981, Donald Sterling became the owner of the San Diego Clippers, an ownership that would prove troublesome for the National Basketball Association (NBA). During his 33 years as an owner of the Clippers, Sterling had four major lawsuits for racial discrimination filed against him and was accused of running the organization with the vision of a “southern plantation-type structure.” On April 25, 2014, the allegations of racist behavior were taken to a new level when Sterling was recorded by his girlfriend, V. Stiviano, proclaiming racist statements toward minorities. The audio recording was put online for the world to hear (mere hours after the conversation) leading to extensive public backlash. Sterling’s comments ultimately led to his demise in the NBA, as NBA Commissioner Adam Silver announced, 4 days after the incident, that Sterling received a $2.5 million fine and was banned from the Clippers organization and the NBA for life. Given the immediacy of the spreading of information on the incident, the NBA and Commissioner Silver knew they had to manage the crisis as swiftly as possible. This case examines Sterling’s involvement with the NBA, his history with racism, and the NBA’s responses to the leaked recording. Multiple models for crisis management and decision making are discussed to help readers develop their own plan for working through organizational crises.

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Danielle K. Smith and Jonathan Casper

organizational decision making not found in external communications. Todd Jacobson, senior vice president of social responsibility for the National Basketball Association (NBA), and Melanie LeGrande, vice president of social responsibility for Major League Baseball (MLB), offered their professional perspective

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Timothy Mirabito, Robin Hardin, and Joshua R. Pate

capacity of major sport leagues, as long as tests were made available to them ( Goldman, 2020 ). A point of contention early in the response to the coronavirus outbreak, ironically, was the National Basketball Association’s (NBA) ability to secure tests for players who demonstrated symptoms of COVID-19