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Melvin Lewis, Kenon A. Brown, Samuel D. Hakim, Andrew C. Billings, and Carla H. Blakey

] between media aims and market desires) but also for academicians interested in the psychology involved in how fans manage an increasing array of sport-content options. For the present study, the National Basketball Association (NBA) becomes the context for examination partly because of the increased

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Adam J. Petway, Matthew J. Jordan, Scott Epsley, and Philip Anloague

-court performance and playing time of National Basketball Association (NBA) players have been shown to decline significantly after AT rupture. 13 It is for these reasons that investigating the specific mechanisms involved with AT ruptures is warranted, which is the second step in Van Mechelen injury prevention

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Hua Gong, Nicholas M. Watanabe, Brian P. Soebbing, Matthew T. Brown, and Mark S. Nagel

research by utilizing a big data approach to measure consumer discussion and sentiments toward tanking on social media and then analyzing whether these factors are related to attendance demand at National Basketball Association (NBA) games. The adoption of big data in management research is an important

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Sarah Barnes

In 2020, the Women’s National Basketball Association (WNBA) signed a new partnership with Oura, a digital health start-up that specializes in sleep and activity monitoring. The agreement was a strategic investment by the league; a similar contract had been signed by the National Basketball

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Sarah Barnes

In March 2017, Adam Silver, the Commissioner of the National Basketball Association (NBA), declared that the practice of strategically benching tired but otherwise healthy star players had become “an extremely significant” issue facing the league ( Bontemps, 2017 ). Concerns about a growing

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Steve Booth Marston

On May 13, 1994, during the National Basketball Association (NBA) playoffs, the Chicago Bulls and New York Knicks competed in one of the last games played at Chicago Stadium. David Stern, NBA commissioner for over a decade, watched the nationally televised event from a third-row seat along the

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Blake D. McLean, Donald Strack, Jennifer Russell, and Aaron J. Coutts

The National Basketball Association (NBA) has a demanding competition schedule, encompassing 82 regular season games played from late October to mid-April each year (∼3.4 games/wk), followed by up to 28 playoff games over a 2-month period for teams who advance in the postseason. In addition to the

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Sitong Guo

). Among the many professional sports leagues now operating on a global scale, the National Basketball Association (NBA) is one of the most impactful leagues, especially in East Asia ( Huang, 2013 ). In this study, the author adopted the NBA as a sport setting to address how geographic locality influences

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Jeffrey D. Graham, Bolun Zhang, Denver M.Y. Brown, and John Cairney

.g., potential series ending games). Using archival data from Major League Baseball (MLB) World Series championships and the National Basketball Association (NBA) Conference Finals and Finals series games, the authors demonstrated a home advantage effect in early games (e.g., Games 1 and 2), presumably because the

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Wei-Yen Li

Yu (Lucy) Huang) — Coordinator, Data Strategy & Fan Loyalty, National Basketball Association China. After pursuing an international education, Yu Huang, a native of China, returned to her homeland to commence her career in the sport industry. Huang, who is the coordinator of Data Strategy & Fan