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Douglas L. Mendenhall

In an introductory undergraduate media course, Super Bowl XLIX was used as a hands-on vehicle to introduce students to the discipline of mass-media research. From a week before and after Super Bowl XLIX, 269 original blog posts and 91 sets of appended comments from Web sites devoted to the Seattle Seahawks and New England Patriots were analyzed for significant differences using Diction 7.0, a common word-counting program that measures tone in dozens of ways. More than a dozen variations found in the blog messages are used to describe a “team tone” unique to Seahawks blogs and another unique to Patriots blogs. Some elements of these team tones are present across all messages, while others existed only before the game was played or arose only after New England’s dramatic win in the closing moments. Postgame variations include greater optimism in the tone of New England Patriots bloggers and greater hardship and denial in the tone of Seattle Seahawks bloggers. Results are discussed from the perspective of social-identity theory.

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Mary Jo Kane and Lisa J. Disch

Numerous media commentators have deemed the sexual harassment locker room incident between Lisa Olson and the New England Patriots to be an embarrassing case of mismanagement. Our analysis challenges this popular assumption; we argue that the event represents an overt manifestation of male power by means of sexual violence against women. The response to Olson suggests that in an era where women’s entry into sport has challenged men’s exclusive hold on that domain, the locker room, like the playing field, must be understood as contested terrain. For men to maintain control over the terrain of the locker room, the female sportswriter must be displaced from her role as authoritative critic of male performance and reassigned to her “appropriate” role of sexual object. In light of the importance of sport, and the status of the locker room as an inner sanctum of male privilege, the incident between Olson and the Patriots was not mismanaged at all but, in fact, handled effectively.

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Aaron C. Mansfield

White (23). Tinson et al. ( 2017 ) called for future parent–fan research to include diverse sport contexts. Given this call and my focus on fan identity, I did not seek fans from one specific context. Each participant identified with multiple teams (e.g., the New England Patriots, Boston Red Sox, and

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Kim Gammage, Jeff Caron, Alyson Crozier, Alison Ede, Christopher Hill, Sean Locke, Desi McEwan, Kathleen Mellano, Eva Pila, Matthew Stork, and Svenja Wolf

:// Awestruck by a Streaking Star: Observers Want Individual Success to Continue More Than Team Success Prompted by the public’s reception and support of Rafael Nadal playing for his tenth French Open title versus the New England Patriots playing for their sixth Super Bowl victory, this study investigated a set

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Hans C. Schmidt

then-Cubs, now Washington Nationals, pitcher Neil Ramirez wrote “#PrayForParis” ( Ramirez, 2015 ) on his shoes and tweeted a picture of them after the terrorist attacks in that city. Shane Vereen, a running back for the New England Patriots and now the New York Giants, wore a Sandy Hook bracelet after

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Ben Larkin and Janet S. Fink

Patriots fans the most sensitive group in sports . Metro . Retrieved from Burke , P.J. , & Stets , J.E. ( 2009 ). Identity theory . New York, NY : Oxford University Press, Inc . 10

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Thomas K. Ewing

Colts in 1975, but only took over the head coach position at the New England Patriots in 2000. Like Walsh, he too served a full 25-year apprenticeship, including various roles as receiver’s coach, defensive coordinator, linebackers’ coach. c. After his playing career and university studies, José

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Ryan P. Terry

as a low-level assistant coach in the NFL, eventually working his way up to the offensive coordinator position for the New York Jets under Bill Parcells. Weis then took a job with the New England Patriots where he helped develop legendary quarterback Tom Brady and earned three Super Bowl rings. In

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Craig Hyatt, Shannon Kerwin, Larena Hoeber, and Katherine Sveinson

Roughriders (CFL) Philadelphia Eagles (NFL) Golden State Warriors (NBA) (son got her interested in NBA) Boy (10) Chicago Bears (NFL) Vancouver Canucks (NHL) Golden State Warriors (NBA) Kyle, M, 34, small town, ON New England Patriots (NFL) Montreal Canadiens (NHL) Detroit Tigers (MLB) Pittsburgh Penguins (NHL

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Kurtis Pankow, Amber D. Mosewich, and Nicholas L. Holt

leadership styles in football coaches. They provided the example of New England Patriots coach Bill Belichick (a pragmatic leader) merely reiterating the main points of the game plan prior to Super Bowl XXXVI, whereas a coach such as Pete Carroll (a charismatic leader) would make emotional appeals to his