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Steven Salaga, Scott Tainsky and Michael Mondello

). Racial discrimination in professional basketball: Evidence from Nielsen ratings . Economic Inquiry, 39 ( 4 ), 599 – 608 . doi: 10.1093/ei/39.4.599 Kang , B. , Salaga , S. , Tainsky , S. , & Juravich , M. ( 2018 ). NCAA college basketball television viewership: Does preference for outcome

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Nicholas M. Watanabe, Grace Yan, Brian P. Soebbing and Ann Pegoraro

rationale for using television viewership measures (such as the Nielsen ratings) is due to the assumption that people choosing to watch games on television are more likely to be casual fans, thus being potentially less influenced by the strength of teams and potential outcome of games ( Depken & Ford, 2006

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Hojun Sung, Brian M. Mills and Michael Mondello

,598 1,342.7 95.1 1,041 1,640 AAge 11.50 6.25 1 19 12.49 5.98 1 19 ADP 1.24 1.00 0 3 1.23 1.00 0 3 sELO 102.9 12.1 72.8 131.7 102.9 12.1 72.8 131.7  Italics represent variables of interest as defined in text. a Income in thousands of 2015 dollars. The natural log of home and away average Nielsen ratings

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Grace Yan, Dustin Steller, Nicholas M. Watanabe and Nels Popp

behaviors ( Cooper, 1996 ). In these studies, secondary data (i.e., Nielsen ratings) through the uses of aggregate measures of media consumption are commonly employed for modeling. The development of structuration theory ( Webster, 2011 , 2014 , 2017 ) is influenced by the described explorations, which

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Michael Mondello, Brian M. Mills and Scott Tainsky

.1111/1536-7150.t01-2-00003 10.1111/1536-7150.t01-2-00003 Paul , R.J. , & Weinbach , A.P. ( 2007 ). The uncertainty of outcome and scoring effects on Nielsen ratings for Monday Night Football . Journal of Economics & Business, 59 , 199 – 211 . doi:10.1016/j.jeconbus.2006.05.001 10.1016/j.jeconbus.2006

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Chad Seifried, Brian Soebbing and Kwame J.A. Agyemang

-ins, incentivized the group to move the game to 9:30pm EST on January 2nd. The standalone event produced a record Nielsen Rating of 25.2 and an audience of 70 million. 80 Two years later, the University of Notre Dame and West Virginia University (both independent of conference affiliation) met as the #1 and #3