Search Results

You are looking at 1 - 2 of 2 items for :

  • "Nordic school" x
  • Refine by Access: All Content x
Clear All
Restricted access

Gashaw Abeza, Norm O’Reilly, and Jessica R. Braunstein-Minkove

). In RM, different schools of thought emerged in the 1980s and 1990s with the growth of literature in the field ( Palmer et al., 2005 ; Setyawan, Purwanto, Dharmmesta, & Nugroho, 2019 ; Sheth, 2017 ). The commonly discussed major schools include (a) the Nordic school of service management, (b

Restricted access

Emily Stadder and Michael L. Naraine

be simply visualized as companies’ transition away from product-based transactions to considering what they can do for their customers in terms of total service offerings ( Grönroos, 1996 ). A decade before the term “relationship marketing” was even established, the Nordic School of Service and IMP