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Relationship Marketing: Revisiting the Scholarship in Sport Management and Sport Communication

Gashaw Abeza, Norm O’Reilly, and Jessica R. Braunstein-Minkove

) the Industrial Marketing and Purchasing school for a network approach to industrial (or B-2-B) marketing, (c) the Anglo-Australian approach to the investigation of the nature of relationships in marketing, and (d) the North American school, focused on CRM ( Egan, 2003 ; Harker & Egan, 2006 ; Palmer et

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Kim Gammage, Jeff Caron, Alyson Crozier, Alison Ede, Christopher Hill, Matt Hoffman, Sascha Leisterer, Sean Locke, Desi McEwan, Kathleen Mellano, Eva Pila, and Matthew Stork

–12 years), early teen (i.e., 13–15 years), and late teen (i.e., 16–18 years). They believe that using the term “teen” clearly makes chronological age the classifying mechanism and aligns with distinct transition periods across the North American school systems. The authors encourage the use of these terms