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Robin Hardin, Gi-Yong Koo, Brody Ruihley, Stephen W. Dittmore, and Michael McGreevey

The growth of the Web has had a tremendous impact on how information is disseminated and shared about sports. Research has shown that consumers use media to satisfy a variety of needs and desires, has examined online sport media consumption, and the use of online sport media. But there has been no examination of the motivating factors behind subscription based online media, in particular, paid content sites and message boards. This study explored the relationships of motives, perceived value, and hours in usage per week. Five motives were verified through a confirmatory factor analysis. An examination of the usage characteristics of the respondents demonstrates a loyal and active user. This is important for the site administrators in that the subscribers are using the site as a “go to” destination and not merely something to peruse during their leisure time. The site is acting as an entry point onto the Web.

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Jason Stamm and Brandon Boatwright

Justin Flowe, a linebacker from Upland, California, who played his senior high school football season in the fall of 2019, had scholarship offers to attend and play college football at nearly any university of his choosing. Rivals.com, the longest-running and largest subscription website dedicated

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Derek M.D. Silva, Roy Bower, and William Cipolli III

available online at four sports media websites—ESPN.com, Rivals.com, 247sports.com, and Scout.com—on a total of 1650 high school football athletes. These sports media websites were chosen because of their high website traffic according to Alexa website traffic analytics, as well as their explicit focus on

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Adam Love, Sam Winemiller, Guy Harrison, and Jason Stamm

. Given the high stakes involved, college football recruiting generates substantial fan interest and media attention. In particular, online networks, such as Rivals.com and 247Sports.com, have established success as media sources dedicated primarily to coverage of football recruiting. Such outlets operate

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Jimmy Sanderson, Sarah Stokowski, and Elizabeth Taylor

). What do Rivals.com’s 6th grade profiles mean for the recruiting industry? Retrieved from https://usatodayhss.com/2015/rivals-com-is-now-officially-tracking-6th-grade-football-prospects Smith , L.R. , & Smith , K. ( 2012 ). Identity in Twitter’s hashtag culture: A sport-media-consumption case

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Kyle Siler

dual-threat quarterbacks creates significant racial stacking within the position. Of the fifty top-ranked pro-style quarterbacks by rivals.com as of December 21, 2015, thirty-nine (78%) were white, eight (16%) were black and three (6%) were Latino. In contrast, thirty-one (62%) of the top fifty dual