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Motivation for Consumption of Collegiate Athletics Subscription Web Sites

Robin Hardin, Gi-Yong Koo, Brody Ruihley, Stephen W. Dittmore, and Michael McGreevey

The growth of the Web has had a tremendous impact on how information is disseminated and shared about sports. Research has shown that consumers use media to satisfy a variety of needs and desires, has examined online sport media consumption, and the use of online sport media. But there has been no examination of the motivating factors behind subscription based online media, in particular, paid content sites and message boards. This study explored the relationships of motives, perceived value, and hours in usage per week. Five motives were verified through a confirmatory factor analysis. An examination of the usage characteristics of the respondents demonstrates a loyal and active user. This is important for the site administrators in that the subscribers are using the site as a “go to” destination and not merely something to peruse during their leisure time. The site is acting as an entry point onto the Web.

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We Love You, We Hate You: Fan Twitter Response to Top College Football Recruits’ Decisions

Jason Stamm and Brandon Boatwright

Justin Flowe, a linebacker from Upland, California, who played his senior high school football season in the fall of 2019, had scholarship offers to attend and play college football at nearly any university of his choosing., the longest-running and largest subscription website dedicated

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Swag, Social Media, and the Rhetoric of Style in College Athletic-Recruitment Discourse

Luke Winslow, Blair Browning, and Andrew W. Ishak

, November 4 ). Wisconsin’s new alternative uniforms more than a fresh look . Rivals . Zimmerman , M. , Slater , K. , & Burch , L. ( 2021 ). Social media use in major sports . In G. Abeza , N. O