In an introductory undergraduate media course, Super Bowl XLIX was used as a hands-on vehicle to introduce students to the discipline of mass-media research. From a week before and after Super Bowl XLIX, 269 original blog posts and 91 sets of appended comments from Web sites devoted to the Seattle Seahawks and New England Patriots were analyzed for significant differences using Diction 7.0, a common word-counting program that measures tone in dozens of ways. More than a dozen variations found in the blog messages are used to describe a “team tone” unique to Seahawks blogs and another unique to Patriots blogs. Some elements of these team tones are present across all messages, while others existed only before the game was played or arose only after New England’s dramatic win in the closing moments. Postgame variations include greater optimism in the tone of New England Patriots bloggers and greater hardship and denial in the tone of Seattle Seahawks bloggers. Results are discussed from the perspective of social-identity theory.
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Carol R. Glass, Claire A. Spears, Rokas Perskaudas, and Keith A. Kaufman
that an entire book was recently published with a focus on this topic ( Pistorello, 2013 ). Although applications of mindfulness training with professional athletes are often highlighted (e.g., the Seattle Seahawks and Phil Jackson’s NBA teams), media reports of mindfulness with college athletes are
Landy Di Lu and Kathryn L. Heinze
was a group that wanted to do something with concussion legislation . . . . They made contact with us through the Seattle Seahawks.” Diversifying and uniting membership Our analysis suggests that as the coalition building process continued, institutional entrepreneurs (the growing coalitions
Melissa Davies, Michael L. Naraine, and Brandon Mastromartino
to indigenous historical foundations. His last search were CenturyLink Field and Safeco Field, the current hub of professional sport in the city. Nick noticed the proliferation of green and blue by the Seattle Seahawks, Seattle Mariners, and Seattle Sounders FC, and the aviation and nautical thematic
Ben Larkin, Brendan Dwyer, and Chad Goebert
performance. The notion that fantasy sport participants may, in fact, dehumanize the players on their fantasy team has been broached by NFL players ( Henderson, 2017 ). Seattle Seahawks Cornerback Richard Sherman explained, “I think a lot of people, a lot of fans out there, have looked at players even less
Theresa Walton-Fisette
Kaepernick supported the creation of the ‘know your rights’ campaign and the Seattle Seahawks created the Equality and Justice for All action fund to fund police training and education; similar actions can be taken in regard to sexual violence, or other areas of our research interest, within educational
Kenneth Sean Chaplin and Jeffrey Montez de Oca
saying he would not stand up and show pride for a country that oppresses black people and people of color ( Wagoner, 2016 ). About a week later (1 September) Kaepernick and teammate Eric Reid knelt during the playing of the anthem as did Seattle Seahawks player Jeremy Lane as a means of pausing and
Daniel Yang and Kathy Babiak
,826,233 Seattle Seahawks $266,821 New York Jets $1,821,693 Los Angeles Chargers $263,406 Indianapolis Colts $1,700,282 Oakland Raiders $187,523 Houston Texans $1,689,864 Minnesota Vikings $98,235 Source . NFL Team Foundations’ IRS Form 990 Report. IRS = Internal Revenue Service; NFL = National Football League
Craig Hyatt, Shannon Kerwin, Larena Hoeber, and Katherine Sveinson
’s national soccer team Saskatchewan Roughriders (CFL) Son—San Jose Sharks (NHL) Saskatchewan Roughriders (CFL) Participates in hockey Julie, F, 42, Regina, SK Seattle Seahawks (NFL) Saskatchewan Roughriders (CFL) Watches and follows elite-level divers (both sons participate) Boy (11) Boy (9) Both cheer for
Ted Hayduk III
, formerly with Apple (Memphis Grizzlies), Paul Allen, formerly with Microsoft (Portland Trail Blazers and Seattle Seahawks), Ted Leonsis, formerly with AOL (Washington Wizards and Washington Capitals), and Steve Ballmer, formerly with Microsoft (Los Angeles Clippers) offer similar “owner archetypes” to Mark
